It’s cleaning time…for your Pinterest boards!
At least two times per year I like to go through my Pinterest boards and make sure they are cleaned up and organized. This DOES NOT involve deleting pins. Move your finger away from that delete button. I have a simple four-step method that I use to make sure the process isn’t overly time consuming.
Step 1: Profile Cleanup
Take a quick glance at your boards. Do they still reflect your mission or niche? Does your profile picture, description and overall boards still communicate your message? If not, make a few changes.
- Change out your profile picture making sure to use the same picture you have on other social platforms. Consistent profile pictures can make a huge difference in brand identification.
- Update your description with keywords that tell pinners what you are all about. Plus, you can add in a link to your email freebie (see example below).
- Then do a quick scan of your boards to find any boards that aren’t a reflection of the direction you’re going.
Step 2: Moving & Re-titling Boards
Starting first with the boards that no longer fit your niche, move these to secret without losing followers. If you delete, you WILL lose followers. Don’t delete! Before moving to secret look through the board to identify viral pins. This may be tough with the new summed-up activity on pins but if your account doesn’t have that yet you’ll be able to tell if there are pins going ‘viral’. For example, I move any pin with over 50 repins onto a different board if I plan to move the board to secret.
Do a double check in Pinterest analytics* –> Your Profile –> Clicks –> Boards with most clicks. You want to do this to make sure the board you want to move to secret is not listed. If it is, it indicates that the board is driving traffic and we don’t want to interrupt that. If there are no viral pins feel free to convert to a secret board. Now let’s move onto adding new titles.
If you haven’t ditched your cutesy titles (YUM….anyone?) then it’s time to get a little more savvy with your titles. Google will index board titles so it’s important not only for Pinterest but also for Google. For example, last month I googled, “what to do with leftover baby cereal” and someone, a non-business user, had titled their board that! The pins were getting good interaction too.Aim to be savvy with your Pinterest board titles. Use keywords!Click To Tweet
Here’s how I do keyword research for board titles. Look at the search bar in Pinterest using the search prediction terms that pop up.
Then when you click on that term you’ll see all applicable Guided Search boxes pop up. These keywords are GOLD for creating board titles. This is how Pinterest is organizing content so it’s best to fall in line with how they are already organizing content.
For example, take your “Morning” board filled with breakfast recipes and title it “Simple Breakfast Recipes” or better yet move all specific pins (pancakes, maybe) to a new board and title it “Easy Pancake Recipes.” The keyword variations are endless.
Step 3: Assess Group Board Effectiveness
Group boards should only be one part of your strategy, not all of it. If you are exclusively pinning your content to group boards I would strongly suggest you dial that back to 50/50 ratio (group boards/personal boards). Not utilizing your personal boards and relying so heavily on group boards puts you at the mercy of a group board owner. A group board owner could remove you at any time or delete the board altogether.Tips for evaluating Pinterest group boards.Click To Tweet
Here’s a quick guide for evaluating group boards:
- Does the topic still fit within your niche or do you write content that will fit on the board?
- Is there activity on the board or does it seem to be a dead space with little to no repins?
- How many contributors? Boards with over 500 contributors appear to be struggling right now. I find that boards with less than 100 contributors get more interaction regardless of the number of followers. Less than 50 is even better!
- How many followers are on the board? If there are 100K followers, 2000 contributors and little to no repins this tells me that the feed moves too fast OR Pinterest is not showing the board content to very many people.
Group boards come and go all the time. It’s okay to leave if the board is no longer helpful to your business. Consider joining up with just a few friends who have a similar niche.
Step 4: Create Board Order
Board order doesn’t matter much on mobile as the most-recently pinned to board is what pulls up at the top. (This makes it even more important to only host awesome group boards on your account!) However, I’m a total sucker for a beautifully ordered board on desktop.
I start with my blog/product boards on the top left and then list my most popular boards. After that I toss in a seasonal board, if applicable and then order into categories based on blog topics. For example, for food bloggers I choose all recipe boards, then kitchen, diy, decor and if they have any lifestyle boards, followed by seasonal and lastly group boards. If someone lands on my profile on desktop I don’t want them to see group boards first.
Bonus! With the new profile look there is an abundance of white space. If you want to freshen up your boards a bit more with color you can create custom board covers following our simple tutorial.
That’s it! Your Pinterest boards are cleaned up, organized and ready for more beautiful pins. Download our printable Pinterest clean-up sheet below making it easy to review your boards.
Questions? Comments? Tips? Join the fun below.
FYI — I have a private Facebook group where I love to chat all about Pinterest. Join me.
FREE Download -- Pinterest Board Clean Up Checklist
Get a jump start on cleaning up your Pinterest boards. Download our FREE printable Pinterest clean-up sheet making it easy to organize your boards.