472- Pinterest Wins: Pinterest Ad Updates and Takeaways

Who Pinterest Ads Are For

I recently sat down with Erin, our ads director at Simple Pin Media, to talk about what she’s seeing across her client accounts this year. The short version is that e-commerce is where Pinterest ads shine. Shops with proven products in categories like beauty and home decor do especially well, since people go to Pinterest specifically for those things. We used to run plenty of lead generation campaigns, and they still work, but the highest returns now come from businesses selling physical products. If you’re already advertising on Meta, Google, or TikTok, Pinterest also gives you access to a different audience than the one you’re reaching there.

Related: What’s Working with Pinterest Ads in 2026

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Budget and Patience

We believe in being upfront about money. Erin typically won’t take on a client who can’t commit at least $150 to $200 per day, and that budget needs to run for a minimum of three months. That’s enough to test properly and learn whether Pinterest works for your business. It also doesn’t include management fees, which we see as a separate investment in people who know the platform. The days of spending $10 or $25 a day and expecting results are gone. Your budget also has to match your goal. Aiming for a 5X return on $50 a day simply isn’t realistic.

The Strategy Behind Our Campaigns

Erin only runs full funnel strategies now, with at least one campaign each for top, middle, and bottom of the funnel. At the top, we inspire with minimalist, image-driven ads. In the middle, we get people to consider your brand with how-tos, before and afters, and swatches. At the bottom, we retarget with straightforward product ads to people we’ve already nurtured. Every e-commerce client also gets a Performance Plus catalog campaign, and Erin blends manual campaigns with Performance Plus ones. Performance Plus shows which creative resonates, while manual campaigns let us dig into who is actually engaging and converting.

Related: How Pinterest Ads 5x Sales

Why Pinterest Runs on Hawaii Time

The biggest misconception I hear is that Pinterest should behave like Meta. A friend of mine says Meta ads run on New York time and Pinterest ads run on Hawaii time, and I think that’s exactly right. The learning phase alone can take 7 to 14 days, and people who pull their ads after a week or two never see what the platform can do. Pinterest users are also planning, not scrolling. They show up with real intent, and that intent leads to bigger order values. Even iPhones file the Pinterest app under productivity rather than social media. It’s a tool for making decisions, and the ads work best when they walk people through that journey.

Where to Start

If you’re wondering what to do first, Erin’s advice is to decide what you’re willing to invest for three months, even if Pinterest turns out not to work. That number frames everything else. She has a client of nearly four years who recently had a $50,000 day with a 700 times return on ad spend, and that kind of result only comes from sustained testing and a real working relationship. One more encouraging note: most of her clients with strong returns are also advertising elsewhere, so if you’re already succeeding on other platforms, there’s a good chance Pinterest will work for you too. Pinterest ads may not be flashy, but I think they’re a sleeper channel that far too many businesses overlook.

You can find this podcast episode by going to Apple or Spotify. 

For More Pinterest Marketing Resources:

Ads Consult Call with Erin from Simple Pin Media

Ads Discovery Call for Full Management with Simple Pin Media

Shop: Pinterest Ads Spreadsheet

Watch: How to 5x Your ROAS with Pinterest Ads

Thanks to our sponsor Lulu for supporting this episode

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Transcript:

[00:00:00] Hey there, and welcome back to another episode of The Simple Pin Podcast. We are doing a series here about Pinterest wins, and we would be remiss not to do our due diligence and cover Pinterest ads. There’s a lot of information out there about Pinterest ads, some that might fit your niche, some that might fit other people’s niches.

What we want to do today is give an update with Erin, who is our ads director here at Simple Pin Media, about what she is seeing with her clients, what’s working, what’s not working, what you can test and not test, and pull back the curtain on what we’ve seen with our clients this year in 2026.

Some of the information you find online about Pinterest ads can be older and outdated. And every year, Pinterest has an update in September where they usually host Pinterest Presents, where they unveil at least two to three new updates as they pertain to Pinterest ads. Last year, it was Performance [00:01:00] Plus, this whole AI wave.

We expect to see more of that this year, as software development with AI is iterating on itself all the time. So a few things before we dive into our conversation. One, Erin does a lot of consultations with people who want to be in charge of their Pinterest ads. They love to be in the dashboard. They want to be in control of how that works, but they need consulting on images.

They need consulting on targeting. So oftentimes they’ll hire her for three consulting packages, three hour-long discussions where they can touch base with her. If that’s you, scroll down below, click on that link, and book a call. If you want to hire our team for management, hire Erin. You can scroll down, click on that, book a discovery call, and figure out if it’s the right fit for you.

Okay. Erin, welcome back to the Simple Pin Podcast. Hi, thanks for having [00:02:00] me. It’s been a while. It has. I was thinking probably last year when Performance+ ads came out, and it was all of that. Okay, I’m going to start with two rapid-fire questions because everybody asks these when it comes to Pinterest ads.

In fact, just recently I was asked in a Slack group these exact ones. The first is, what type of industries or niches work best with Pinterest ads? Hands down, e-commerce. If you have a shop, if you have a website on Shopify, something with a proven product, it can really be a variety of different niches.

Obviously, certain things hold true on Pinterest, right? We have beauty, we have home decor. We have a variety of things that people go to Pinterest specifically for. So [00:03:00] anything in those categories, if you’re in the e-commerce space, I definitely recommend trying it. We’re seeing a little bit of a shift. We used to do tons of campaigns for clients for leads. And while leads do still work on Pinterest, we’re seeing the high returns primarily with e-commerce.

Yeah, so if you sell a physical product, and I have heard this from other people who run Pinterest ads too, it can feel a little bit like a slam dunk, and I don’t want to sell the dream too much. But people on Pinterest are already searching and shopping for products, so it is a win-win.

And for anybody in e-commerce who is primarily focused on Meta, Facebook, Instagram, or even TikTok, and you’ve never considered Pinterest, this is pulling from a totally different type of audience. What you know about Facebook and [00:04:00] Instagram is not going to be the same with Pinterest, which is to your advantage.

It’s like you’re opening up a new pathway to new customers that you would not have encountered on Instagram and Facebook. So keep that in your frame of reference if Pinterest ads are new to you. The second question is always money. What is an average range of budget per day? Well, when we talk about budget, there is a formula we can use based on the cost per action of what your goals are, what your products cost, how many products you have, and a variety of other things.

But these days I typically do not take on clients who can’t do a minimum of about 150 to 200 per day. And for me, [00:05:00] that feels safe. What I mean is it’s enough to test over the first couple of months, and that gives us a really good idea of whether Pinterest works for them, and then we scale from there.

So that would be about 100 to 200 per day for at least three months minimum. And that’s not including services. I always tell people, “If you’re willing to invest in services from somebody who really knows Pinterest, it’s worth it to spend that and not include it in your return,” right?

That’s your investment in people. That’s your investment in, let’s just say, Simple Pin Media. You’re hiring people who know what they’re doing, and then ultimately you will 1,000% get that [00:06:00] back over the next handful of months. But so many people go, “Well, I’m paying you this, and I’m investing this in ads.”

I always encourage people to think of that separately. They will get that money back in the long run. But I think it’s important to start with someone. How many times have we had clients come back to us after they said, “I can’t invest this,” and they go somewhere else, and then they come back? I’ve had people actually beg to come back after they hadn’t been with us. We had done a discovery call, everything went well, and then they went with someone a little less expensive, and they came back begging. So I do think it’s important to keep that in mind when you’re investing in the beginning as well.

And we can talk down the line about what I see from clients of ours who have been with us for years. There’s no doubt. They don’t even [00:07:00] think about it anymore. Right. And actually, I think it’s a good point to make here that if somebody is hiring you simply for consulting and they’re going to do more on their own, you can tell them to pull the levers of budget up or down as they feel comfortable, because they are in the driver’s seat. When we are running the ads, there’s a little more that we want to have control over to get a good result.

So I agree with you, it’s going to look a little different there as well. But I think gone are the days when you can spend $10 a day or $15 a day. If you’ve been on Pinterest for a while, you’ve probably heard people say that it’s very hard to do, and we don’t see that anymore. So we want to be very honest and upfront about budget, because it doesn’t do you any favors if we say, “You can start at $25 a day,” and then you spend $25 a day for three months and you go, “I didn’t get anything from this.”

Yeah. Whereas if you [00:08:00] had spent more, there would have been a little more bandwidth to explore. And I get it, because we have people who come to us and say, “Well, I spend 5,000 a day on Meta.” And then they’re like, “Ooh, 100 a day on Pinterest?” It is really funny. Right? Yes, exactly. It’s kind of hilarious.

Okay, so I actually want to jump down to one of the questions we have, which is patterns that you see across accounts. Because I think what people often want is to model their campaigns after somebody else. We want to look for success markers, so if we see, “This business did this, I’ll just do what they’re doing and get the same result,” oftentimes we don’t, because each one has to be curated [00:09:00] based on the product and the targeting.

So with that, what patterns are consistent across accounts, where you can say, “Yes, these are the things we do want to emulate, but we don’t want to copy exactly”? Client A is going to be totally different from Client B. But let’s get to the consistent things that we do know work.

Well, to your previous point about budget and $25 a day not working anymore, part of the reason is that when I run a strategy for a client, I only ever do full funnel anymore. I don’t ever take on a client who just wants to run one campaign. We don’t do that anymore. The reason is the success we’ve seen with really hitting top, middle, and bottom funnel. [00:10:00] We just can’t go back now.

Three is really the least number of campaigns that I run for a client anymore, and that hits top, middle, and bottom, one campaign each. But for the majority of my clients, I’m running five or six campaigns, and that does a variety of things for us. So I think across the board, doing full funnel and making sure we have a campaign per objective, and then per funnel level, is really important. That is something I don’t waver from anymore.

Once in a while I’d think, “Oh, you don’t have the budget. Well, we can do this,” but then they don’t see the results, and it’s going against your gut feeling. But that’s how we know whether a client is really a good fit, or whether you’re a good fit for Pinterest ads. The [00:11:00] other thing is I’m still a big fan of doing a combination of manual campaigns and Performance Plus. Performance Plus is basically Pinterest’s AI version of campaigns. It’s fully automated. You pretty much do not do any optimizations except for ad creatives. It takes your ad creatives and goes off.

So you’re putting your trust in whether you have everything aligned on your ad creatives, your descriptions, your pin titles, things like that. And then, are you giving the Performance Plus campaign enough information to move forward and find people who want to buy from you? So I like to do a combination of manual and Performance Plus across different objectives [00:12:00] because I almost always, 100%, do a Performance Plus catalog campaign. I do that with all e-commerce clients, as long as they have product groups and their catalog set up.

So those are the most consistent things: full funnel, always a catalog campaign for any e-commerce, and along with that, a combination of manual and Performance Plus. Part of the reason I still do that is that I really don’t think doing all Performance Plus gives you the data you need to make really good decisions for your business and move forward. I have a client right now, we’re going on four years together, and [00:13:00] I do a combination with them.

I think I have two Performance Plus and three or four manual campaigns. What’s important is that Performance Plus lets me see what kind of ads people are resonating with, but the manual campaigns let me go deep into the type of person who’s engaging and who’s ultimately converting on the ads we’re creating.

So I like to do a combination. That’s what I do with all clients. Everything else is what you said, right? It’s different depending on the client or product you have. Totally. And I think for people who are listening and wondering what the full funnel looks like, what the names are, can you quickly outline top to bottom so they’re aware of what those names are?

Yeah. So at the [00:14:00] top we have inspiration or awareness, things like that. As we know, Pinterest is a tool people use to plan for big moments and events and things that are happening in their lives. So at the very top, we want to inspire people with our ads, and we call those our minimalist ads.

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That’s not so much text. It’s more just pictures people are saving. If I’m getting married, I’m creating a board, and I just start saving pictures first. What’s the style I want? I’m not going to be pinning something that says “Modern boho wedding.” I’m pinning just inspiration pictures.

So that’s top of funnel. Middle funnel is where we want the audience to start considering our brand as the place to go, [00:15:00] the place to buy from. In middle funnel we do a lot of before and afters, how-tos, DIY, things like that. Or “order our swatches so you can see what this color looks like on you.” That’s middle funnel.

And then bottom of the funnel is the last one, and that is hitting them with either retargeting or a campaign that focuses primarily on just seeing products, because we’ve already nurtured them the entire way. They already know that if they see this particular product, even if it’s on a white background, it’s something they’ve looked at and have been continuing to look at this whole time.

So that’s what I say. We have to take people through the process. It used to be seven [00:16:00] but now I think they’ve moved it up to nine times it takes for somebody to see a brand or a product before they actually decide to buy. And I think that fluctuates with the economy and the world and things like that.

But right now they’re saying it takes nine times, and I think that goes to show that the way Pinterest works with their funnel captures every aspect somebody needs in that journey. Yeah, I’ll agree with that, actually. What’s interesting is I’m helping a friend’s daughter do flowers for her wedding, and I’m working with our other friend as well, and we’ve been pinning a lot of inspiration pictures.

And what’s interesting is that what’s starting to result when I’m scrolling are things I’d call high intent, low intent. Now [00:17:00] low intent, I’m seeing tools that you could use for boutonniere clips or corsages, all of these things that are adjacent to the floral inspiration but take me to a place where I’m going to make a purchase.

And I think when you’re running Pinterest ads, you have to have that mindset that yes, we’re inspiring people and getting them to that aha moment, but we’re also trying to get into the feeds of people who are well down in that journey, getting closer to the wedding, who are now buying these pieces because they want to be prepared, and they catch your Pinterest ad, and they go and purchase.

Because they’re probably feeling a time crunch as well. Well, it reminds me of back in my day, when we used to do in-person marketing, right? I worked for World Market for over a decade, and I primarily did [00:18:00] furniture sales. It’s almost like the process has just turned digital, because someone would walk in, it’s summertime, they’re ready to spruce up their outdoor space, and you would meet them with a casual “Hello. Is there anything I can help you with?” That, and “Look at our vignettes, look what we did here. We created this room.” That’s top of funnel, right? Then they start asking questions, like “Do I have to seal this? What kind of material is this?” That’s middle funnel, right?

And then ultimately they might leave, but they may come back a couple of days later realizing this was the best purchase for them, and purchase the product. So it’s very similar to how we used to do it in person, but now we’re doing it digitally, and Pinterest is the only [00:19:00] platform that really still captures the way people think and the way people shop.

Yes. No other platform does that. It has the unique ability to walk that journey with people. To put a real example on that, when I’m on Instagram, I’m retargeted by the people I followed or the websites I visited, or even targeted on other websites by my IP searches.

For some reason, that feels like, “Oh, I can connect those dots. You’re following me.” Whereas when I’m on Pinterest, it’s all interest-based. I’m never connecting the dots that “this one is following me.” They’re not hounding me, and it actually feels really nice to be targeted based on my interests instead of, “Oh, [00:20:00] you saw me click on a website.” Yes. Duh, right? Right. And even though there is some of that, it’s primarily the opposite. It’s primarily interest-based, or search-based. I think that’s something Pinterest really shines at that other platforms don’t do. They don’t follow the natural shopping experience with people. Yeah, I agree.

Let’s talk about some misconceptions people have. Now that we’ve outlined how it works, if somebody has never run Pinterest ads, or they’re coming to you for a consult trying to figure out if they should hire you, what are some things you hear from people about their misunderstandings of Pinterest ads specifically?

Number one is time and budget. Those are big things. The time it takes to get things going: our starter package for Pinterest ads is a minimum of three months. It’s a three-month commitment, because we found that three months is the spot where we can say, “Yes, we already know this is working well. [00:21:00] Let’s keep going.” Sometimes it takes up to three months to really see that.

I think one of the misconceptions, especially with people who come from Meta or Google, is that it’s not overnight success. It just isn’t. And more than talking about budget, I find myself educating people on our discovery calls about what the time looks like. [00:22:00] One thing people who do ads on their own do incorrectly is they’ll run it for a week or two and then just stop. And I’m like, “We’re still in the learning phase in that amount of time.” A learning phase can be 7 to 14 days on Pinterest, so we can’t pull it. It’s still learning, and that’s one of the most important things.

And I would say budget, obviously, again, 100 to 200 for a lot of medium-sized e-commerce businesses. Obviously it has to be more than that for bigger businesses and bigger products. But your budget has to fit your goal. For example, I had a discovery call with someone who really has to have Pinterest at around a 5X return in order to do it. Obviously, they know it will take a little bit of time, but by that three [00:23:00] months they wanted to see a 5X. While we can’t guarantee any sort of results, what I can tell them is my recommendation for the budget it would take to do that.

And they were like, “Whoa, we were not expecting that.” They wanted to do $50 a day. Well, I can’t get you to 5X with this type of product on $50 a day. The budget has to fit your goal. If your goal is to get your 100% return back in two months, then okay, we could maybe do that with that amount of budget. But we really can’t do that if your goal is a 5X.

And then obviously what we just talked about, how Pinterest users act, how they work, how they shop. That top, middle, bottom funnel journey on Pinterest is what takes a while, right? And it is [00:24:00] really… I started a campaign for somebody last week, and within a day we had checkouts. That is unusual, because it often takes longer than that to even get going, right?

We really need people to know, and one of the biggest misconceptions is that you hit launch and you’re going to see a return the next day. That’s just not how it works. I also like to tell people, if you are new to Pinterest and you put the Pinterest app on your phone, on an iPhone, it automatically puts it in the productivity folder. It doesn’t put it in social media. That is because it’s a tool people use to make big decisions, to do projects, to do all these things, and so it’s not social [00:25:00] media. We all know that. But it is a place to get inspired, to learn, and then ultimately to shop or take action.

So I think that’s the biggest thing to note: people aren’t going there for their final decision unless they’ve already been nurtured. Yeah. My friend Kara has a phrase where she says Meta ads are like New York time and Pinterest ads are like Hawaii time. You just have to separate the two. And I appreciate what you said, that we started this campaign and got a checkout, and that’s not normal. I think people need to hear that, because they have their experiences with Facebook or Instagram, and you’re right, people visit Facebook and Instagram and TikTok daily.

Multiple times a day they’re opening them. Whereas with Pinterest, it might just be a couple of times a week, because they are intentional about sitting down. They’re intentional about planning, and they’re thinking through all [00:26:00] of these things. So if you have that mindset when you go into running ads, you’re going to be far more successful than somebody who comes in with a Meta layer over the top and goes, “Let’s get this done. Let’s just fire it out of the cannon.” Sorry, it’s going to go a lot slower.

And to that point too, I’ve used Pinterest for years. I was using it before I even started working for Simple Pin Media. In fact, I’m pretty sure I came in right after the invites stopped. I didn’t even know what it was, but I was like, “Ooh, new app.” What is interesting about what you just said is that daily I’m opening Instagram or whatever it is, but my intentions with Pinterest are very real and in the moment. [00:27:00] So for example, my husband and my kids just left, and I’m like, “Okay, what are all the projects I can do around the house?”

I instantly went to Pinterest, and I started looking up how to refinish all of my outdoor furniture, which is metal and black and sort of faded. The first thing I did was search that. For me, this is a really intentional search. This is something I’m going to be doing. I just need to figure out how and what I’m going to buy. So when people actually buy on Pinterest, we see much bigger order values, because the intention is so real. Whereas when I buy stuff on Instagram, admittedly, I see a bathing suit maybe a couple of times, and I’m like, [00:28:00] “Ugh, I don’t really need that.” And then I wait, and then I see it again. And then I’m like, “Well, that might look cute on me. I don’t know.” And then I wait, and then I’m like, “Eh.”

And I will not order any more than just that one bathing suit if I do buy off of Instagram or other platforms. When I buy off of Pinterest, and we see this with our clients, because we’ve put so much thought into it, we are spending more. We are adding more to our carts, and we are trying to make the best decisions we can for whatever it is we’re doing, for our project, our event, our party. So the order values are much bigger on Pinterest than they are on other platforms, which is amazing.

Yeah, it’s true. I actually recorded an Instagram story, and I was wearing a sweater from Amazon. What’s funny is my friend bought it, she didn’t like it, so she gave [00:29:00] it to me, and one of my friends commented that she kept getting targeted on Instagram with that particular sweater. She said, “Oh my gosh, this sweater’s following me everywhere.” And now you’re wearing it. I was dying. Funny. Yeah, but that’s the kind of thing that shows up on Instagram, right? We never have these conversations about that with Pinterest.

Yeah. So I want to wrap it up with this. Somebody is listening and their wheels are turning. They’re seeing the differences between their ads running on Facebook or Instagram, and they’re thinking about Pinterest. If you could give them one thing to do right now to begin ground-level research, what would you tell them to do? Well, that’s a big question. I know. One thing. I know, I’m trying to challenge you on that, because I’ll paint the picture.

I’m listening to you, and I sell a [00:30:00] product, and weddings are heavily on my mind, so I’m going to go with this. I sell boutonniere clips. They’re way easier than the pins that go through. They can clip, and I know this is a really great solution to the pinning problem. And then I sell other floral supplies, especially for weddings. I don’t use Pinterest a lot, but I can see that my market is there. If I’m going to spend 10 minutes just doing something to frame up, or maybe persuade is a better word, before I reach out to you, as a pre-step, what would you tell them to do?

The first thing I would say is come up with your budget [00:31:00] that you are willing to spend for a minimum of three months before you see any return. What are you willing to spend if there’s a chance that Pinterest won’t work for you? In order to see if the success can be there, what are you willing to lose?

I think that’s a really important number to have in the back of your head. Anytime we make a decision for Simple Pin Media, that’s one of the first things I think about: if we’re going to spend time on this, what’s that going to look like? If we lose everything, which don’t worry, we won’t, but if we lose everything in trying to do this new thing, will we at least have been able to learn from it? Would we at least have gotten our final [00:32:00] answer? What are you willing to invest?

And with that, it is an investment. You are investing in people. You are investing in your business. You are investing in a relationship between whoever you’re hiring and yourself. And the longer you are willing to have this relationship and invest, the better off you will be. I have a client right now, we’re going on our fourth year with them, which is crazy. I was looking at one day in July, and I saw that we had a $50,000 day, which was a 700 times return on ad spend. It was crazy. One of the biggest things that made me realize, going back to [00:33:00] the first couple of months we were together, is that that would have never happened, right? Because we hadn’t yet put that time and effort into working together, trying different things, testing.

So once you have the investment there, once you know what the time is going to be like, it will come back to you. 1,000%. It’s just something people aren’t used to doing, which is investing. And we’ve done that too, not necessarily with ads, but with different things we try at Simple Pin Media and different ways we invest in our employees. Sometimes we just have to try it to see if it’s going to work, and we’re willing to make that investment for the better of our employees or our clients or whatever it might be.

And so I would say the biggest thing is knowing that if you have hired someone [00:34:00] who knows what they’re doing, you will know within three months. I always say three months is an important number for me. You will know whether Pinterest ads are going to work for you. I like that. I think it’s a really wise way to approach the platform.

The person who reached out to me recently in a Slack message had gone to ChatGPT and put in their product and asked, “Will this work for Pinterest ads?” It was actually an interesting question, but it still left them with more questions, so then he reached out to me and asked, “In your experience, as opposed to what this AI tool is giving me, do you think this is a fit?”

For anybody listening who is asking that question, you can go to Chat, you can go to Claude, Gemini, you can definitely ask. But remember, it’s not pulling from anything it hasn’t seen before, so it’s not going to give you a new and innovative answer. It’s going to give you just what it knows out there.

[00:35:00] Whereas a lot of the data we have would never populate in an AI tool. So if you meet with somebody and ask about your product, Erin’s going to give you an honest answer. If it’s not going to work, or it’s going to be a heavy lift, we’re not going to manage it for you, number one, and number two, we’re not going to have you waste your money, because it might be a product that is a better fit for Instagram and not for Pinterest. There are a lot of those, and you shouldn’t waste your money.

So in that sense, book a call if you’re interested in learning whether it’s a good fit. Or maybe you’re already running Pinterest ads, but you feel like you’re floundering and you need Erin’s guidance. Book that consult call.

We are definitely big believers in Pinterest ads. We think they can be really powerful, and actually, we think they are a sleeper. People are sleeping on Pinterest ads and not leveraging them for their business because of the New [00:36:00] York/Hawaii time thing. A Meta ad is so much more flashy and so much quicker, whereas Pinterest ads are boring. But they’re impactful, and they can make a lot of money. It takes that three-month heavy lift, so great advice: figure out how much money you want to invest. You may lose it. You may triple it. Who knows? I appreciate that advice from you, Erin. It’s helpful.

Yeah, and one of the biggest things, too, is I always tell people, if you are already on Meta or Google and you just haven’t added Pinterest as a way to advertise, I always recommend doing that. If you’re already seeing success on other platforms, there’s a really good chance that Pinterest will work for you. The majority of my clients who maintain really heavy returns are also doing ads elsewhere. So I would just say that [00:37:00] there’s a really good chance you will do well on Pinterest if you’re already doing well on other platforms. That’s also an indicator.

I love it. Okay, well, we have lots more resources. We will link them down below. We even have an ads workshop replay down below, and we’ll link to that as well. We will also link to any of our Pinterest ad templates that you can purchase, so make sure you scroll down for more information there. Thanks, Erin. We really appreciate your time. Bye. Thanks.

Thanks to our sponsor Lulu for supporting this episode

You know that feeling when someone says something, and it just lands differently because it’s coming from them? That’s what a book does. It’s your voice, your story, your expertise, in something someone can actually hold. But here’s the part people miss: it’s also money on the table.

A book is one of the lowest-lift products you can add to your business. No inventory to buy upfront, no new team to hire, no huge build. Just something you already know, turned into a new revenue stream that keeps selling long after you’ve written it,  while still sounding completely like you.

That’s what Lulu makes possible.

Check out Lulu using the link in the description.

Go to Lulu

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