There’s a ton of information on Pinterest and Pinterest marketing resources floating around the web. Some good, some not so good. What you’re looking for is information that helps you grow your business using Pinterest in a way that doesn’t make you feel overwhelmed.
That’s what we aim to do here at Simple Pin Media. We break down Pinterest marketing for you in simple, easy steps so you can tackle one element at a time without going down a crazy rabbit trail and getting lost. No one has time for that!
On this Pinterest resources page, we’ll share with you some of our most favorite tools, tips, articles and tutorials that we have used personally. These are the tools we’ve used here at Simple Pin or with our clients. We’ve worked with over 600 Pinterest accounts and know that you need tools that make Pinterest marketing fold seamlessly into your daily workflow.
simple pin weekly newsletter
Every Wednesday at 5 AM EST, we send out a Pinterest marketing newsletter. No fluff, just the facts. We cover what’s trending, what’s new on the platform, share links to tools and resources we recommend, and more.
Click here to read a few editions or add your name to the list as a subscriber.
simple pin podcast
Released every Tuesday night at 8 PM, the podcast features everything from business growth to entrepreneurship to Pinterest ads to email marketing. All through the lens of using Pinterest to grow your business. Over 280 episodes for your listening pleasure! Subscribe here.
free pinterest metrics mini-planner
We’ve created an awesome 5-page mini-planner to help you grow your business using Pinterest! Grab your copy here for free. The mini-planner will help you create a consistent workflow, track what’s important, and more.
free idea pin content planning worksheet
If you’ve figured out HOW to make Idea Pins, but struggle a bit coming up with content ideas, this planning worksheet is for you! Includes space to brainstorm, categorize, and storyboard your ideas. Grab your copy here.
free pinterest keyword planning guide
This is a 20+ page seasonal keyword planning guide, updated for 2022! It’s an incredible resource, filled with trending keywords for each season, tips for using keywords, and how to work them into your marketing strategy. Don’t miss out on this one! Grab your copy here for free.
resources for pinterest marketing beginners
Before you dive headfirst into listening to Simple Pin podcasts or reading blog posts, let us guide you down the path that’s best for just starting out on Pinterest.
We have a 5-day email challenge created just for you… telling you what steps to take from opening up your account all the way through to creating your first board. Start here first. It’s intentionally designed to help you not feel overwhelmed. Just take one step at a time and we promise all the pieces will fall into place easily.
Depending on your business funding, there are a lot of Pinterest courses and eBooks. It’s tempting to want to buy them all. And after buying most of them and reviewing the information, we continue to find that it’s based on one person’s experience. This leaves them with a limited perspective of what can happen for all types of businesses on Pinterest.
If you are ready to invest, we have a great option for you:
The Simple Pin Collective membership — this is our Pinterest marketing membership community where we teach you all about Pinterest marketing. There are video tutorials, PDF worksheets, support, feedback, live coaching and our CEO and founder, Kate! She’s in there all the time to coach, facilitate discussion and help you move past those really tough places. We also have mentors that will answer questions quickly and provide feedback on all things Pinterest. It’s a monthly fee to join and you will receive all the latest teaching and updated information.
Please don’t rush into signing up for a membership or buying a course. Understand your learning style and what you need to help you get up and running with Pinterest marketing fast and effectively.
If you’re not quite sure where you’re at with Pinterest marketing or what you might need next, take our free 4-question quiz to help point you in the right direction!
This page contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy.
Helpful tools for when you’re starting out:
Tailwind — One of our favorite scheduling tools. Easy to use, great analytics, tracking, and smart scheduling. Add just one or multiple accounts. This makes remembering to pin daily super simple and one less thing to think about.
Planoly – An excellent scheduling tool that is growing in features all the time. This is perfect for planning out your content calendar across Pinterest, Facebook, Twitter and Instagram. With web and mobile apps, you can even schedule out pins away from your desk!
Later — Another decent scheduling tool that does have a free option. Later started as a simple Instagram tool. Now with over 4 million users globally, Later is a member of the Instagram Partner Program and a Pinterest Marketing Partner (and it’s among the Pinterest-approved schedulers currently on the market). We did a podcast with Later in mid-2021. Check it out here.
If you’re looking for additional pin scheduling options or wondering about a certain scheduler, we did a deep dive on the best options available in 2021. Check it out here.
MiloTree — What’s the one thing every new person wants on Pinterest? Followers! This handy tool is installed on your website and prompts all your visitors to follow you on Pinterest. We’ve been using it now for several years. In that time we’ve grown almost 30K followers! Learn more about why we love this Pinterest pop up and how much our follower numbers have grown since using it.
Ready to grow on Pinterest?
You’re past setting up your profile and boards. Most likely you have a good understanding of how the platform works and you’re often left asking, “am I doing this right?”. Take this free 4-question quiz to help determine your Pinterest marketing level and get yourself pointed in the right direction.
This is an excellent time to work on your Pinterest images. What you created, in the beginning, is probably not your favorite and maybe even cringe-worthy. It’s time to nail your pin messaging and really dial in your brand awareness.
The free Simple Pin Image Guide will give you all the necessary information to create the best Pinterest images the right way. Plus, it’s updated with Pinterest best practices to give you the most accurate information.
To make image creation even easier, we’ve also created Pinterest templates for Canva. Choose from five different niches and business types, plus an optional add-on for an Idea Pin template. Be sure to check them out!
Our favorite design tools for Pinterest Images:
- Canva — Free and easy to use and perfect for beginners. They also have a Pro version that you can try free for 30 days!
- Can Stock Photo — $1+ images for purchase
- PicMonkey— Paid option offering tons of features (you can try it for free for 7 days). Easy to use but stock images not available for purchase.
- Creative Market — TONS of graphics, fonts, templates, themes, and more.
Other helpful tools for growing on Pinterest:
Grow Social — this is a website plugin to help visitors share your content to Pinterest. In addition, you can designate a specific image to be pinned with the right description following the image. (formerly Social Pug – acquired by Mediavine in 2019)
Tasty Pins — a simple WordPress image optimization plugin that lets you please both the Google and Pinterest Gods. This podcast outlines why optimizing for SEO and Pinterest is smart.
e-commerce pinterest marketing resources
If you sell any type of product, digital or physical, you NEED to be utilizing all that Pinterest has to offer.
If you’re newer to selling on Pinterest, check out our free e-commerce email training to get you started.
You can also have one of our Simple Pin E-comm experts audit your Pinterest profile and account and give you personalized recommendations and a short action plan.
If you’re looking for more hands-on, guided help, check out our E-commerce Kickstart service.
teachers pay teachers pinterest marketing resources
Pinterest is a great platform for TpT sellers! But it does take some different strategies and tactics.
If you’re newer to selling your products on Pinterest, check out our free TpT email training to get you started.
You can also have one of our Simple Pin TpT experts audit your Pinterest profile and account and give you personalized recommendations and a short action plan.
next level Pinterest Marketing resources
Now that you have the Pinterest marketing foundations in place, you’re growing organically and ready to take it to the next level. It’s time to optimize for growing your email list using Pinterest and Promoted Pins.
Email Marketing
We love email marketing so much we committed to a weekly Wednesday newsletter six years ago and haven’t stopped since.
Growing your email list using Pinterest is one of the best ways to maximize the Pinterest platform. In fact, it’s the #1 reason we use it for Simple Pin Media. It’s the best tool for finding new subscribers and introducing them to our podcast and tutorials on Pinterest marketing.
Inside the Simple Pin Collective, we have an in-depth unit on how to do this as well as an expert interview with Kate Doster of Inbox Besties. She gives us powerful tools for converting Pinterest users to email subscribers by tapping into their greatest pain points. Join now to get access to this training.
For those curious, we use ConvertKit for our Simple Pin email list. It’s been several years and we have zero regrets switching from our previous platform.
Convertkit has a few great online workshops around email marketing that are totally free!
- List Building Pep Talk – 3 Steps to Your First 1,000 Subscribers
- The Top 3 Emails to Write That Will Boost Your Sales
- Various Live Workshops – All around email marketing, list growth, and more!
Pinterest ads
Pinterest ads are Pinterest advertising, just like Facebook and Instagram have ads. The goal is to target new audiences for your content and gain new exposure. The beauty of Pinterest ads is once you run an ad (pin) they live there forever after you’ve turned off the spend.
Here are three options for learning or managing Pinterest ads:
Book a one-hour consult call with our Pinterest ads experts — this is a great option if you have tried ads in the past or just need some feedback and targeted help. We’ll dive deep with you in your advertising campaigns, give actionable tips and advice and offer tons of suggestions.
Join the Simple Pin Ads Society — this is our membership community dedicated solely to Pinterest ads! Great for those on the newer end to advertising or those who have Pinterest management clients who are interested in exploring ads. Add your name to the wait list if the membership isn’t open.
Listen to our podcast episodes on Pinterest ads — we have several listed here at our Pinterest Tutorials Hub.
Pinterest for Business Tools
Pinterest has business tips on their website that can be helpful for those just starting out. However, sometimes they don’t expand to give the step-by-step that you need to implement right away.
Below we will link to Pinterest for business tools as well as some of our podcasts/blog posts that expand on how to put these tools into action.
How to Verify your Website on Pinterest
Creative Best Practices (from Pinterest) — How to create the best images for Pinterest and How to A/B test Pinterest Images
Recommended Courses
We take seriously the courses we suggest for purchase because we value your business-building time. We’ve peeked inside these schools/courses to verify that the content is solid. We’ve met with the owners and work with them personally to confirm they are helping teachers.
Food Blogger Pro — Our CEO and founder, Kate, works directly with Food Blogger Pro as an expert in their community. This is specifically designed for food bloggers both new and advanced. The information within this membership site is extensive, but laid out well so you’re not overwhelmed.
hope*writers — This is a membership group for authors, writers and those who want to be authors! Kate did an interview with them all about using Pinterest as an author and you can view it here for free.
Convertkit Live and On-Demand Workshops – Converkit runs multiple live webinars and some evergreen workshops all around email marketing, list growth, making more sales, bringing in more traffic, sales funnels, and more. At least at the time of writing this post, they are all free to watch!
Prioritize Your Pitch Workshop by Jenny Melrose (FREE!) — Jenny is such a fantastic resource for learning how to work with brands and do more sponsored content that’s worth it for YOU.
Adventures in SEO 2.0 by Lena Gott — We love Lena so much here at Simple Pin! She’s been on the podcast and been a teaching guest inside our membership, the Simple Pin Collective. If you’re looking for actionable, easy to understand SEO (search engine optimization) help, Lena is who you want to be teaching you.
Outsourcing Pinterest Management
Maybe you prefer to hire out Pinterest marketing instead of figuring it out yourself. We completely understand.
One of the first steps Kate took in the business was to hire out her Pinterest image creation. It took her HOURS and at the end, she was ready to throw her computer through the wall with the ugly Pinterest image on the screen. Here you can find a list of Pinterest Marketing services we offer here at Simple Pin Media. There’s a wide variety of offerings to fit every type of budget.
You can hire us to completely take over your Pinterest marketing, to build your Pinterest profile from scratch or clean up what you have if it’s a mess. We also have 1-hour consult calls with one of our expert team members in e-commerce or TpT sellers. Just click the link above to check out the different options we offer!
We’ve also added two new services called the E-commerce Kickstart Package and the Pinterest Marketing Kickstart. These are a hybrid of DIY and one-on-one guidance with one of our team experts. If you’re not quite ready to hand over your Pinterest marketing or just really like doing it yourself, but want to be more efficient and effective, these are the perfect option. Click here for more info.
Business Management Tools
Kate has added hours of coaching, masterminds, podcasts, and books to her business learning. You can find the books and more tools she uses for the podcast here in our Amazon shop.
Growing a social media management company takes time and the right tools that don’t take up all that time. Here are a few integral tools that we use to grow Simple Pin.
Freshbooks — We use this for all our invoicing needs. It takes 30 seconds and we’re done. Love it.
LastPass — This allows us to keep all our passwords secure for all of us here on the team and our clients.
Yesware — If you’re drowning in responding to emails, you absolutely MUST get this on your account.
ConvertKit — We use this for our Simple Pin email list but also created a special email list for our clients so we can quickly email them updates or changes we’re making.
Businessese has a fantastic selection of legal documents for online marketers, including privacy policies, terms and conditions and more. Separated by business TYPE, so super simple to find what you need for your business.
Many of the team members here at Simple Pin use Trello to manage projects, recurring tasks and brainstorming. If you’re looking for a project management system, but aren’t quite sure how Trello works or how to make it work for your business, our friend Kate Doster has a great (inexpensive) course called Trello Magic.
Feel free to bookmark this page as we’re constantly updating it! We love sharing recommendations and favorite tools.