We’ve spent the past few episodes exploring conversion strategies, but today I brought the conversation back to Pinterest—specifically, Pinterest ads. While I usually focus on organic Pinterest marketing (which is where most people start), I wanted to share a story that shows just how powerful paid ads can be when combined with the right strategy. One of our clients, a wedding and eveningwear fashion brand, increased their sales by 500% in just 60 days by leveraging Pinterest ads. It didn’t happen overnight, but with intentional targeting, creative content, and constant testing, it paid off in a big way.
Why Pinterest ads work differently than other platforms
Pinterest isn’t like Facebook or Google. People come to Pinterest to plan—not just scroll. They’re looking for inspiration, saving ideas, and searching with high intent. That makes Pinterest a goldmine for brands with visual products and clear buying audiences. Our client was struggling with rising ad costs on other platforms, so we built a Pinterest strategy that connected them with shoppers at the exact moment they were ready to buy. Unlike interruptive ads, Pinterest ads can feel like a helpful suggestion instead of a sales pitch.
The key ingredients that made this campaign successful
We started with smart audience targeting using interests, keywords, and actalike audiences. Then, we created compelling visuals—mixing static and video pins to give users both inspiration and context. Video especially helped showcase movement and details in the dresses, which increased clicks and engagement. From there, we implemented strategic bidding to avoid overspending while optimizing for conversions. Most importantly, we ran constant tests. Pinterest ads aren’t “set it and forget it”—they need time and attention, especially during the two-week learning phase.
Why intentionality matters more than ad spend
One of the biggest misconceptions I hear is that throwing $30 a day behind a pin will magically boost sales or traffic. Unfortunately, that’s not how it works. Successful Pinterest ads are grounded in a clear strategy—knowing your audience, creating intentional content, and having a goal in mind. You can’t “buy your way out” of a broken funnel. If your website or product pages aren’t already optimized for conversions, no ad spend will fix that. This is why I encourage you to approach Pinterest ads with focus and intention.
Ready to explore Pinterest ads? Here are your next steps
If today’s story inspired you to consider Pinterest ads, you’ve got a few options. You can hire our team to manage them for you, book a consultation if you want guidance while running ads yourself, or purchase our Pinterest Ads Workshop to DIY your first campaign. Whichever route you choose, the most important thing is to approach it with a plan. I’d love to hear your experiences—what’s worked, what hasn’t, and what you’re curious about. Join the conversation over on YouTube or leave a comment on our website. Let’s figure this out together!
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