Today we’re going to be talking about increasing sales by converting Pinterest traffic. Many of you that I’ve talked to are engaging in “passive selling”, which means you’re just making money off of ads when Pinterest users come to your site. Today, we want to give you some advice on how to strategically sell on your site. Nikki Rausch, of Your Sales Maven  joined me as a guest on the podcast for this episode. She shared tons of valuable information on how to make tweaks and changes to Continue reading

Today we are back discussing Pinterest myths with Alisa Meredith. Some of you remember that Alisa and I have talked about this before in this “Pinterest Mythbusters” episode. Why Discuss Myths? You’re building a business and using Pinterest to help market that business. You don’t have time to mess around with rabbit trails or elements that distract you (ain’t nobody got time for that). You want to get in, make an impact, create content and products.  So we asked my Facebook group to Continue reading

If you’ve been a long-time follower and listener of the podcast, you know that my most viral pin is my How to Clean Up Pinterest Boards pin. It’s been going viral for about two years and accounts for most of my traffic (you can see the pin and download a special guide, in my How to Clean Up Pinterest Boards post). Today I’m talking all about spring cleaning Pinterest boards with Alisa Meredith from Tailwind. I am always getting questions about cleaning up Pinterest boards. In fact, we even Continue reading

Are your Pinterest marketing efforts tanking? Follow these tried and true solutions when your Pinterest marketing is not working to get things back on track! Recently, I polled my free Facebook group and asked for suggestions for my podcast editorial calendar. I create my calendar every six months and don’t like to get too ahead of myself, especially since we’re dealing with a social media platform that can change at any moment. I want to always cover solid tips that stand the test of time. Continue reading

Today we are tackling a topic that I get asked about all the time: Pinterest group boards. I have Louise Myers of Visual Social Media with me today. I’m excited to have her here because she is so knowledgeable about this topic. Louise comes from a graphic design background and has been doing freelance graphic design for decades. Currently, she authors a blog that helps people make their own designs, since visual marketing is so incredibly important in this social media and content marketing Continue reading

We're approaching the end of March, and you know what that means. It's time to talk about April Pinterest trends. April is just around the corner and we want to help you maximize your pinning based on what people will be searching for during April.  Getting Into the Smart Feed As most of you probably know, Pinterest operates using a smart feed. The whole goal of switching from the chronological feed to the smart feed was to create a custom curated feed for each individual, based on Continue reading

Today we are going to be diving into how to create a Pinterest marketing funnel. If you don’t understand the jargon, that’s okay. I’m going to break it down for you into how to create a Pinterest marketing plan to get more clicks, subscribers, and sales. This is a talk I gave at Social Media Marketing World last week and it was super fun to be able to teach and also to learn more about the current trends in our industries. How to Create a Pinterest Marketing Funnel Creating Your Plan So Continue reading

Today we are going to be talking all about working with brands and Pinterest. I get a lot of questions about whether more followers are needed to get brands to recognize you, if sponsored content is best, what all of it looks like, etc… How do you appeal to both your brand and your target audience? Is it even possible? Well, I decided to bring Jenny Melrose in today to talk about sponsored content with me.    This post contains affiliate links, which means if you make a purchase Continue reading

Today I have my friend, Kelly Snyder, here with me to talk about Pinterest KPIs. Kelly was on the podcast way back on Episode 4, where we talked about how to know and understand your Pinterest audience. Kelly has been blogging since 2009 (she calls herself a “blogging dinosaur”) at Redefined Mom. About three years ago, she created the online course Adore Your Wardrobe -- which dissects the math and science behind how we should dress our bodies. Kelly and I are both very passionate about how Continue reading

Today I have my creative director, Tina Gammon, joining me. We’re going to be talking about how to A/B test Pinterest images. There are a lot of questions around this topic, as well as a lot of myths, and it can be very confusing. That’s why I asked Tina to come on and talk about the why and how --  Everything you need to know about A/B testing your Pinterest images. So let’s get right into it!     About Tina Gammon For anyone who has been a long-time follower of the Continue reading

 It's hard to believe that it's already time to discuss February Pinterest trends! One of the most important things to remember about creating content for Pinterest that centers on specific events is that you need to start pinning about 45 days before the event (they have said this in their creative guide). You need to keep in mind that people are looking at pins for holiday ideas weeks and months before the actual day. So when you think about marketing on Pinterest, you need to be Continue reading

Today we are going to be talking about a brand new Pinterest plugin that I’m very excited about. This plugin was created by Bjork Ostrom, a professional food blogger at Pinch of Yum. This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy. The Beginnings of a Food Blog Bjork and his wife, Lindsay, first started their food blog,Pinch of Yum, back in Continue reading

Today, we're covering what has become one of the most popular topics on the podcast, what to Pin for each specific month. But before we dig into the January Pinterest trends, let's first let's talk about some big picture tasks that you probably need to check off your list in January as a business owner. I know you are all hearing a lot right now about New Year’s resolutions and choosing a word of the year. It can be easy to just shut down and want to bury your head in the sand and wait for it Continue reading