Hey there! I’m Kate, the owner of Simple Pin Media.
So what is Simple Pin Media and who am I to run this biz? Well, first, I started this company, Simple Pin Media, back in 2014 to help a few of my blogging friends utilize the power of Pinterest for their blogs. Since then it’s grown to a full-scale marketing agency serving over 120 clients with a team of almost 40! Pretty crazy huh?
I genuinely have a passion for helping bloggers/content creators and small business owners grow their business using Pinterest. The platform is amazing for traffic and lead generation but it can also be a little confusing. When I teach Pinterest marketing, I aim for it to be actionable, simple steps that help business owners move forward successfully instead of feeling overwhelmed. Aint’ nobody got time for that.
Throughout the last 5 years in Pinterest marketing, I’ve learned a vast amount about how to effectively market on Pinterest organically. It’s all about developing a smart keyword and image-based strategy that hooks the pinner in and encourages them to click over to your website.
How did all this start?
Simple Pin was started on a whim and a prayer than it could provide for our family financially when we were living off government assistance and $1000/month. If you’ve balanced a budget lately you’ll know that those numbers are not going to sustain a family of five for very long.
While sitting at my friend’s kitchen table she suggested I start managing people’s Pinterest accounts. I have been a blog administrator running Amazon affiliate campaigns and driving traffic to her website through Facebook. But after the first big Facebook algorithm change, bloggers were no longer getting the free traffic they were accustomed to. It was time to find another channel.
Pinterest was a completely untapped source.
Her suggestion to manage Pinterest pages had merit but I had only one account I had been working with and no true experience marketing on the platform. I bought my first Pinterest course and dove headfirst into consuming everything about Pinterest marketing.
In December of 2013, I bought the domain and hired a friend to design a very simple site. I chose the name Simple Pin Media for a few reasons. One, I’m a simple gal. I like very little choices, no clutter and for all decisions in life to have a purpose. I’m not a time waster and I’m ALWAYS on time. Let’s be honest, I’m always 10 minutes early.
The business owners I had been interacting with while blogging had a list a mile long. They didn’t need another thing to add to their list, they needed it to be taken off and to feel totally confident in the person they hired. Therefore, simple was cornerstone for it all.
Pin…obviously. And the media to add a descriptor.
I launched to the world in January of 2014 with three beta clients and truthfully, I thought it would fail. Yep, this business that I was investing in, all $1000 was going to end up going down in flames within six months. Great way to start off a biz, right?
But three clients turned into four, turned into six and then it just kept growing.
I believe all business owners need to remain teachable and must be willing to be lead by those who have gone before. In November of 2014, we made the decision to grow Simple Pin from a side hustle to a full-fledged marketing agency.
Almost five years later and hundreds of Pinterest accounts, we can officially call ourselves an agency. We eat, sleep, breath, study, examine and talk Pinterest all. day. long. We know how to manage in our sleep and will go to the ends of the web to find info to make it work if it’s not. We pride ourselves on delivering kick-a management but we really pride ourselves on service and helping our clients feel confident in our abilities. We got this!
If you want to hear the nitty-gritty pieces of my story start with part 1, part 2 (how I grew my team) and then bring the kleenex for my behind the business story. While growing this company, we have stepped into the foster care system, loved and lost deeply. But our story isn’t over and daily it’s being redeemed.
I run Simple Pin from my She Shed in the garden. It was an older garden shed we converted to my office. Complete with heat, air conditioning and a couch that converts to a bed. I even have a Pinterest board devoted to She Shed ideas.
A perk to knowing a lot about Pinterest is that people ask me to speak at their conferences. Truthfully, it’s one of the best parts of my job. As an extrovert, I love meeting my community and chatting all about how to help them grow their business using Pinterest.
I’ve spoken at Build Your Blog Conference, Indulge and Blended, SNAP and Social Media Marketing World as well as Activate, Everything Food, and FinCon. Need a Pinterest expert to speak at your event? I can help you at your next event.
While I do love a good Pinterest marketing chat, I also love my IRL people. Sparkly drinks, fine cheese, Charcuterie boards and great friends all top the list as some of my favorite things. I believe in cultivating my offline community as well as my online community. It helps to keep me focused and grounded. Someone has to help me ‘call my crazy’ sometimes and allow me to watch how they use Pinterest.
My husband and kids are simply the best (13, 11 and 9). The kids have no idea what it means for their parents to work traditional jobs and are constantly asking us why we are working all the time. We only work 30 hours a week, for what it’s worth.
I’m glad you’ve found me and I look forward to connecting with you on some level within the Simple Pin community!
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