One of the questions I get all the time, from my clients and in my Facebook group, is how to calculate your Pinterest ROI. I knew I would need to do some research to answer this question, since data and analytics are not my strong suit. Meet Layne, SPM’s Data Analyst In order to get the information we needed, I hired Layne Booth, who is now our data analyst here at Simple Pin. Layne helps successful female entrepreneurs capture and analyze vital business metrics so that they can make Continue reading

Do kids actually use the Pinterest platform? Absolutely. Today's episode is all about Pinterest for kids, and why it's important for Pinterest marketers to understand just how they use it. If you’re looking to really dive deep into Pinterest marketing, you’re going to want to go back and check out  our top ten Simple Pin Podcast episodes  for some great bing listening. That should keep you busy for a while. Today’s episode is going to be a little different because I’m actually interviewing Continue reading

I’m here today to talk about Pinterest communities. They’re still very new and when we have something new in the Pinterest world, we tend to go a little crazy over it. My Facebook group explodes with questions. Check out the Facebook group to look at all of the questions (and answers) about Pinterest communities and so much more. I’ve asked Jennifer Priest to come back on the podcast today to share her thoughts on Pinterest communities. You may recall that she joined me on our episode all Continue reading

In episode 114, we talked about Marketing Wedding Services on Pinterest. In that episode, we covered how to set up your profile, set up your boards, and keyword target your ideal audience. Today we’re going to be diving even further into Pinterest marketing for wedding professionals, talking all about how to craft a daily/monthly pinning schedule to capture the seasonal traffic that weddings bring. Wedding clients don’t (typically) repeat, so you have to capture them at the exact right Continue reading

Today’s episode is geared towards anyone who is completely new to Pinterest or those of you who want to rebrand your personal profile into a business profile. We’re going back to the beginning and starting with the basics of how to create a Pinterest business account. When you’re done listening to this episode, can you do me a favor? Share this episode with someone who is new to Pinterest marketing! It would mean so much to me and I know it would be helpful for the person you share it Continue reading

 Today we’re going to be talking all about how to market your Shopify store on Pinterest. I get weekly emails requesting more ecommerce-related podcasts, but I’m not at all an expert on this. I’m learning along with the rest of you. We do have a few older podcast episodes related to this topic that you can check out, including: How to Sell Products Through Pinterest Ads Using Pinterest to Sell Products Today, we're talking specifically about Shopify stores with Vanessa Kynes.  Continue reading

As a business owner, your email list is one of your most valuable assets. So let's learn how to leverage Pinterest to grow your email list! Today we’re going to be walking you through a process for growing your email list. I have with me Amanda from A Crafted Passion, whose been on the podcast before with me in an episode talking about promoted pin campaigns. Amanda used to work for Simple Pin as my assistant and I was so sad when she left! Amanda’s blog is all about DIY home decor. She Continue reading

Today’s episode is all about using Pinterest to market Teachers Pay Teachers products. We do have another episode about how to use promoted pins with TPT, but we didn’t have an episode that covers the basics of how to get it your TPT store and running and how to market it effectively. In today's interview with Shelly Rees of Appletastic Learning, we review the basics, dive into strategies, then wrap up by answering some burning questions. Making a Difference in Classrooms Around the World Continue reading

Did you know that promoted pins can boost your organic Pinterest strategy? Yep, it's true. Today we're getting into the nitty gritty of how it's done. Today we’re going to be talking about how to use the data that you find in your promoted pin campaigns to help boost your organic Pinterest strategy. This is a very advanced topic, so if you’re brand new to the podcast and Pinterest, come back to this podcast later. Instead, go listen to our “Start Here” podcast instead. Follow that up with this Continue reading

 Getting ready to pin that Pinterest image from your post? Pause and make sure you're completing these 4 crucial tasks before pinning on Pinterest! When I started this podcast, I did it for those of you that aren’t ready to spend the money (or simply don’t have the money to spend) on Pinterest management services. The podcast comes with lots of free information to help you DIY your Pinterest marketing. So many of you have told me how much it’s made an impact on your business. Those stories Continue reading