Pinterest Management.
SERVICES
why pinterest?
Pinterest is a search and discovery platform that is often mistaken as a social media platform.
The joke about Pinterest is that it's the introverts platform. If users are tired of the rants of Facebook and just want to get down to searching for their favorite products, planning a trip or building their dreams, Pinterest is the place.
A few Pinterest stats:
Over 300 million monthly users
Pinterest is the second-largest driver of traffic from social sites (next only to Facebook).
60% of active users are likely to search and browse on Pinterest than browse catalogs.
93% of active users said they use Pinterest to plan for purchases.
50% of new sign-ups in 2018 were men
80% of new sign-ups are from outside the US (lots of international growth)
As marketers, it's of the best places to put your content or products. Why? Because Pinterest users aren't brand loyal. Over 97% of searches on Pinterest are unbranded. This means everyone has a chance to get the sale, grow their email list or convert a new reader.
However, because of this mysterious odd platform, marketers are often confused by how it works and lack the patience to invest the time to get the results.
Pinterest is what we like to call a 'slow burn'. It's the little engine that could be going uphill with your content. Once your content takes hold on the platform, it snowballs and brings traffic for months, even years to come!
Patience and consistency are key.
In your business, you may be lacking the knowledge around how to market on Pinterest, the patience to put in the consistent time, and understanding about what works on the platform.
This is where we come can help!
Pinterest is ALL we know. We're not Instagram or Facebook experts, we specialize in Pinterest and helping you get the conversions you want for your business.
Simple Pin Media offers management packages to content creators/bloggers, small business/e-commerce companies, and corporate/large brand clients.
Our services are best for those who are ready to hand off their daily pinning so they can focus back on creating content or products for their loyal fans.
The Simple Pin team is educated on the current Pinterest best practices and how to optimize pinning for maximum results.
Each package offers exclusive access to our Simple Pin network, Tailwind Tribes and a full library of resources that will help you optimize your site for Pinterest. The Simple Pin Network is our network of clients that help us to scale and leverage content across multiple Pinterest profiles. Each of our packages includes access to this. We utilize this network as it fits the individual needs of our clients.
For each one of our clients, we create a unique strategy giving them our personal attention. We could make it easy and plan out a cookie-cutter strategy for every account, but that won't get you the results you want. This is about you and your success on Pinterest
Simple Pin offers three management packages to help serve your Pinterest needs, whether you’re a small business owner, e-Commerce seller or blogger/content creator.
what we offer
Essential Management
- Best Fit: This package is ideal for content creators (bloggers) who create their own images and want to be hands off. This business owner doesn’t need extensive reports and wants to focus their time on other areas of business. They are primarily looking to keep up sessions and sales conversions.
- Daily management of pins via Tailwind, up to 600 pins per month
- Included in the Simple Pin Content Network (group boards and Tailwind Tribes)
- Monthly email reports detailing your account progress, including monthly follower growth, Pinterest session growth and sources of Pinterest traffic to your website.
- Weekly email support from your account specialist
- Access to Simple Pin client resources for optimizing your website for email or monetization
- Monthly client data reports and content strategy tips from Kate sent via email
Elite Management
- Best Fit:This package is ideal for a small business that has a small team. This company needs more reporting than Essential to ensure they are on the right track. In addition, they need help with images, deep dives into analytics and a monthly phone call. This client wants deeper sales reporting on conversions originating from Pinterest. This package includes the more communication than Essential.
- Daily management of pins via Tailwind, up to 900 pins per month
- Included in the Simple Pin Content Network (group boards and tribes)
- Monthly email reports detailing your account progress, including monthly follower growth, Pinterest session growth and sources of Pinterest traffic to your website.
- Monthly tracking of sales/conversions to your site or store. (if the program allows us to use Google Analytics)
- Weekly email support from your account specialist
- Access to Simple Pin client resources for optimizing your website for email or monetization
- Monthly client data reports and content strategy tips from Kate
- Creation of 5 images per month*, as needed OR quarterly consultation on images your team is creating
- A quarterly deep dive into google analytics starting the second month of services
- Monthly Strategy Call with Account Specialist to strategize for upcoming promotions, coordinate next month’s Pinterest marketing focus and consult on content planning. (30 minutes)
VIP Package
- Best Fit: This package is ideal for a larger eCommerce company or brand with multiple people on their team. They may require a last-minute call to firm things up, management of additional materials on their team (spreadsheets) and wait time to get approval from their team. This package is perfect for those who want extensive reporting at least 2x per month as it relates to their Pinterest account. (Note: We do not do content planning.).
- Everything in the Essential & Elite Management Package +
- Daily management of pins via Tailwind, up to 900 static pins per month
- A monthly 30-minute call with Account Specialist to strategize for upcoming promotions, coordinate next month’s Pinterest marketing focus and consult on content planning.
- First planning call with Kate (30 minutes)
- Creation of up to 15 images per month with UTM tracking codes added for a/b testing.
- Monthly tracking of sales and conversions from Pinterest to a specific sales page or store (must be able to use Google Analytics for tracking)
- Quarterly consults on the strategy for your image creation (starting 1st month of service)
- Tailored to you Deep Dive into your Google Analytics each quarter (starting 2nd month of service)
- Promoted Pin Campaign run 2x per year. (starting 3 months into service) Option for more campaigns at a discount
frequently asked questions
Do you require a contract?
We require a 3-month contract with a 30-day termination notice.
Is there a minimum and maximum time you recommend to use your service for?
Yes — at least 6 months. Pinterest is a very slow moving platform and it can take a few months to really get things moving. A six-month window allows us to find out what works and doesn’t work for you.
Is a website necessary for Pinterest management?
Yes, to deliver measurable results a website is a vital component in Pinterest management.
Do you create images/pins as well?
This service is included in the Elite management packages. Learn more about our image services, here.
How do you choose what posts to pin? Is it just based on research and knowing my brand?
When you start services, you will complete a full branding form that informs us about your brand in detail. Then we request read and analyze access to your Google Analytics. This allows us to see which pins are bringing the most traffic to your site. We will also inquire as to products that are top sellers and how to increase exposure to generate more conversions.
