Stop second guessing your Pinterest marketing strategy...
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What's the "right" way to do Pinterest marketing?
have you ever asked this question?
This is probably the question we hear most from Pinterest marketers. From people brand new to using Pinterest for business to people that have been using it for years.
Or some variation of "JUST TELL ME WHAT TO PIN AND I'LL DO IT!".
While I can't tell you EXACTLY what to do (I wish I could!), I can give you a starting blueprint to create a strategy of your own.
To help you answer the question:
- What pins do I pin and how often?
- How many pins am I supposed to pin per day?
- Do I need to pin other people's content?
- With "fresh pins" being favored, do I still pin older content?
- Do I pin all at once to my boards or space it out?
- Do I pin images directly from my website?
- How do people have all these images and content to pin?
SO WHAT DO YOU DO WITH THIS STRATEGY TOOLKIT?
Use it to create your own Pinterest marketing strategy from the ground up and start driving traffic to your website, content or product page.
Use it as a starting point instead of trying to recreate the wheel. Once you've GOT a strategy, now you can tweak and test and try new things.
Sometimes the hardest part is just getting started.
What's inside the strategy toolkit?
A path to create a plan
Inside the Simple Pin Pinterest strategy toolkit, you'll find three of the most powerful elements you need to help create a strategy that works for your business.
>>> First, an intro video from me explaining the difference between a strategy and tactics and how to create your own Pinterest strategy statement. This will be your true north as you build your strategy.
>>> Second, we have four strategies -- lifestyle content creator, food content creator, digital product seller, and physical product seller. Each are real-life examples from our company. We break down how we come up with the strategy, how we evaluate what's working and not working, as well as how we troubleshoot. Read each one, even if it doesn't fit your niche. You never know what you're going to learn. (We even have two full videos with our Account Specialists who wrote up the strategies for you!)
>>> Third, our Pinterest metric tracking spreadsheet. We use this with our clients to track traffic trends. In the opening video, I'll explain how to best utilize this spreadsheet to inform you of when to change up tactics.
While I can't tell you EXACTLY how and what to pin as pinning is so different for every account, I can help guide you in creating a strategy that works for your niche, your account and your schedule.
And help you stop second guessing every move you make on Pinterest.
Why listen to me?
I've helped to create over 600 Pinterest marketing strategies and counting.
There are a ton of people teaching Pinterest marketing right now, which is amazing. What a great time to show your skills.
The problem is that many of those people are teaching after they have had success with one account. They take the success they had with their own account and declare they have found the missing puzzle piece for all Pinterest strategies.
You buy into their product and find yourself disappointed. It didn't work for you, so you've written off Pinterest and you're sticking with Instagram. After all, those hearts make you feel good and results seem more real time.
But what I have to teach you is from working with over 600 Pinterest accounts. I've done countless strategies for clients in almost every niche! As the Farmer's Insurance statement goes, 'we know a thing or two, because we've seen a thing or two". That's me. I've seen close to every niche on Pinterest and helped business owners create a strategy that works to build their business.
In this guide, you'll see just four examples but they fit the most common niches on Pinterest right now.
This isn't just what worked for one account. This is what has worked, through trial and error, for hundreds of accounts.