why video pins?
are video pins really worth the investment?
Yes! Let me explain. Over the last year Pinterest has made significant efforts to push video into the pinners home feed. Video is no longer an awkward speed bump that feels like someone invaded your pinning time. Now pinner's are embracing video pins and begging for more.
If I were to lay out one Pinterest marketing goal for you this year, it would be to launch branded video content. Why? Because Pinterest is craving video and getting it into the thumbs of any pinners who will watch.
Assuming I've lulled you into the idea of creating video, you're asking "Do pinners actually watch the video?!" From the source itself, Pinterest has this to say, "Videos take your Pins to the next level with action-packed storytelling." I don't know about you, but I'll take that next level.
Another reason to get on the video creating bandwagon is that video is still relatively new to Pinterest. What does that mean for you? Less competition. Get out there early.
But can we take a moment and be honest? Creating and cutting video is hard and time-consuming. I prefer to run, bury my head in the sand and hope the trend goes away. If you're anything like me, that's not going to help our businesses grow.
That's where we come in. The Simple Pin Media Image department has created the best way to generate video pins for you. Backed by LOTS of testing and data, we've created a system that not only creates beautiful video pins but video pins that convert to more traffic, more sales, and more email subscribers.
Here's how it works--> You send us the video content and we take care of the rest. Yep, that's it.
We can even add-on UTM tracking so you can analyze hardcore analytics - identifying which Video Pin is delivering the best results for you.