470- Pinterest Wins: When Pinterest Keeps Working While You Pivot

From Teachers Pay Teachers to Travel Content: What I Learned From TerRy’s Pivot

On this episode of The Simple Pin Podcast, I sat down with my friend Terry to talk about one of the scariest things any entrepreneur can do: walking away from something that’s actually working. Teri spent years building a thriving Teachers Pay Teachers store, one that she grew largely through consistent Pinterest marketing, and then she left it behind to build a brand new career in travel content. What struck me most is that even years later, her old TPT pins are still quietly bringing in sales. It’s proof that the work we put into Pinterest can keep paying us back long after we’ve moved on to something new.

Related: The Pinterest Algorithm

Image shows a woman looking at a laptop screen.

How the TPT Store Got Started

Terry’s story began back in 2012, when a shift to Common Core standards left teachers scrambling for new classroom resources. A coworker introduced her to Teachers Pay Teachers, and once she realized other teachers were making real money selling what they created, her entrepreneurial instincts kicked in immediately. She built her store steadily over the years, leaning on Pinterest and pinning groups to drive traffic, until her TPT income eventually matched her teaching salary. By 2020 she left the classroom entirely to run her store full time, which finally gave her the freedom and flexible schedule she had been craving.

Why She Walked Away

Once Terry had that freedom, she started posting travel videos on TikTok almost as a creative outlet, never expecting it to become anything serious. But her entrepreneurial mind couldn’t leave it alone, and slowly her time shifted away from TPT and toward building an audience of aspiring solo travelers. The transition wasn’t a dramatic overnight decision. It happened gradually, a little less time on TPT each week and a little more on travel content, until it looked like a clean break from the outside even though it never felt that way to her. She admitted her income took a hit in the process, and she still feels the pull to give her old store more attention since her pins continue to convert sales all these years later.

The Pinterest Lessons She’s Still Learning

One of the most relatable parts of our conversation was hearing Terry admit that she never fully understood Pinterest as a personal user, even though she knew it worked as a marketing tool. She shared a mistake many of us have made too, connecting her Instagram account to auto post on Pinterest, which flooded her account with messy, mistitled pins pulled from carousel posts. Her fix, and a tip worth remembering, is to auto post to a secret board first and then manually choose and edit what actually gets shared publicly. We also talked about how graphic design and SEO can feel like the most daunting part of pinning, and how templates and AI tools can help take some of that pressure off.

Related: Pinterest vs Instagram for Marketing Your Business

Why a Pivot Might Be Worth the Risk

Toward the end of our chat, an Instagram scare made the conversation feel even more timely. Terry received a message asking her to verify her account or risk losing it permanently, and it was a stark reminder of how much we all depend on platforms we don’t actually own. That fear is pushing her toward monetizing her blog and rebuilding her Pinterest presence so she has income streams that don’t disappear if one app goes down. Her advice to anyone wrestling with their own pivot is simple and honest. The best things in life tend to come from doing something scared, and staying in a safe, familiar rhythm just means putting off the incredible things that could be waiting on the other side.

You can find this podcast episode by going to Apple or Spotify

For More Pinterest Marketing Resources: 

Shop: How to Market & Sell TPT Products on Pinterest

Watch: How to Sell on Pinterest

Image shows a woman looking at her phone. Text reads, "Pinterest Wins: When Pinterest Keeps Working While You Pivot"

Transcript:

Kate: [00:00:00] Hey there. Welcome back to another episode of The Simple Pin Podcast. I am so excited to introduce you to today’s guest, my friend Terry. We are talking about pivoting. Pivots can be really scary, especially when you’ve built something that’s actually working and you decide to walk away from it anyway.

Kate: Terry did exactly that. She grew her TPT store, grew it with Pinterest, and then stopped. She pivoted her whole content world into travel. No more pinning for TPT, no more strategy updates, nothing. And yet her TPT store is actually still making sales from Pinterest all these years later. We’re talking about what she built and how it’s still paying off for her, what it’s like to walk away from something even though you don’t trust your pivot fully, and what it means when you really take the leap to try something new, [00:01:00] the worry that it might disappear.

Kate: But we also talk about how Terry can leverage her current content for Pinterest, some mistakes that she’s made along the way, and how to prioritize when there are so many different algorithms you could be focused on and so many different things you can invest your time in. Our conversation is not just enlightening because it talks about a pivot, but I hope that it’s encouraging to those of you who are wondering if you should pivot, if you should change from your current entrepreneurial career into a topic that is totally different.

Kate: So I hope this episode encourages you, gives you great ideas, and then you will actually go follow Terry because she has a really interesting story that I think you will all love. With that, let’s dive into the episode.

Kate: Terry, welcome to The Simple Pin Podcast.

Terry: Thank you. It’s good to be here. I’m so excited, and I just have to tell listeners how we met, ’cause I [00:02:00] think it’s really funny.

Kate: We met in Puerto Rico at TBEX, and it was that walking tour, wasn’t it? Of Old San Juan. Was that the first time?

Terry: No, I was not on the walking tour. I went on a big bike tour.

Kate: You weren’t?

Terry: I think we just met randomly at one of the parties.

Kate: I was trying to remember which one it was, but maybe it was somebody else. So you went on the bike tour, and we just hit it off from the party?

Terry: No, you’re right. This is where brain fog is destroying me. Yes, I did do a walking tour.

Kate: Okay, going to remember that. I was like, “I swear you were on there.” It was so hot, and it was so humid.

Terry: It was a level 10, but it was so good to chat with you, and I actually remember, I think somebody had asked me on the tour, “Oh, you’re Kate Ahl,” and you said, “Oh.” You made all these connections all of a sudden with your previous experience with Pinterest, and then we just [00:03:00] started chatting from there and realized you had a TPT store, and you had started in that space.

Kate: But you were pivoting to travel. So let’s start there. Let’s go back to the very beginning.

Terry: Yeah, so I started teaching in 2007, and then in 2012, we had a massive shift. They changed the standards pretty much across the country, and we moved to the Common Core State Standards. They were trying to nationalize curriculum, and this was a challenge because all the textbooks and resources we had no longer matched up exactly with what the standards said we were supposed to be teaching.

Terry: So this created one of these moments where it was like, I don’t have this to teach, so I need to figure out how to do it myself. And then a coworker told me that he had found some [00:04:00] website where he bought resources that had all the new standards listed, and it showed your administration you were following the curriculum.

Terry: As soon as I saw that, I think I just have an entrepreneurial mind, and I was like, “Wait, so this is another teacher just like us, and they’re making — you paid $5 for this?” And he said, “Yeah.” So I went home, I think that same day, and made my first resource. I made 30 cents within a week on selling one of those, and I was like, “This is it.”

Terry: So that was in 2012. This wasn’t the very beginning of TPT, but it was around when it started to get bigger. People were starting to make real money, and I slowly built a resource library in my store, and over a few years I grew it to where I was starting to match the income I was [00:05:00] making with teaching.

Terry: It was a really good side hustle. It gave me a lot of security and allowed me to start traveling more. And through this, I was also learning new skills. I had started a website with a blog. I had started using social media. In 2014, I think we all started getting on Instagram for our businesses.

Terry: And then, of course, Pinterest — that was a huge marketing tool. It was always in our TPT dashboard where we could see the traffic and where it was coming from. Number one was always search within TPT, and number two was Pinterest. So I think it really worked for me in the beginning that I was part of these pinning groups and using Tailwind and all those things.

Terry: And slowly, I have to be honest with you, I’m not really a huge Pinterest user myself, and [00:06:00] I think that is my challenge with keeping up with it. Luckily, I did a lot of the setup work on the front end. In 2020, I decided to leave teaching and go full-time with my Teachers Pay Teachers store and my own store on my website.

Terry: And this is where I really made a life shift. In doing this, I had ownership of my time, I had the ability to work from anywhere. I started traveling more, and then I started getting the bug of posting videos on TikTok, sharing my travel experiences. And again, my entrepreneurial mind was like, “I love doing this. How can I turn this into a business?”

Terry: Slowly I saw my time shifting from working full-time on my TPT store [00:07:00] to less and less time, and then moving into letting that run passively while doing my travel content creation business full time. Thank God I have things in place there.

Kate: Totally. Well, I think one of the things — when I’ve talked to people who are teachers, they don’t often have an entrepreneurial mindset, right? They have this mindset sometimes of, “I’m becoming a teacher, I’m gonna be here for life, I’m gonna retire, and then set sail.” Did you feel like you had to break loose of that teacher-for-life mentality, or did you always have that entrepreneurial mentality?

Terry: I think I always had an entrepreneurial mentality. A lot of the reason I even became a teacher was because I was planning for the family that I don’t even have. It was really more for the schedule. I did love teaching, but it was also like that was gonna be a great lifestyle choice. And then [00:08:00] my life just completely changed, so it no longer was the career that made sense for me, and it didn’t light me on fire anymore — it stressed me out more than it fulfilled me.

Kate: Yeah. And 2020 was a big pivot, right? Teaching fundamentally shifted from in-person to online. So what a time to step away, because you would’ve had to learn a whole new way of teaching.

Terry: Well, the good thing was I was already teaching like that in my classroom. I had created a curriculum for fifth grade math where all of my assessments were digital through Google Forms so that I could provide data to my administration, ’cause I love a good spreadsheet.

Terry: So I was already doing that. I was already doing interactive Google Slide activities with my students. We had the easiest transition to virtual learning that I think you could have. [00:09:00] We were already in Google Classroom, and we had already created so much, and it was towards the end of the year.

Terry: It just was that I didn’t want to continue to put in that energy. And I think I just was craving a different kind of life. One that I could go to a doctor’s appointment whenever I needed to.

Kate: Yes. You’d go to the bathroom whenever you needed to. I always feel that about teachers — you can’t step away.

Kate: So then, at this point when you stepped away, had the TPT income surpassed what you were making as a teacher?

Terry: Some months yes, some months no. But I made it a goal that whatever I had made the year previous to when I left, I was going to try to match, month for month, the combination of what I had made teaching plus what I had made on TPT.

Terry: So it was like [00:10:00] whatever I had made in August of 2019, I was gonna try to make that plus what I would’ve made teaching, every single month. And I almost completely did it. So I at least knew I was subsidizing what I had lost. Now, granted, there are things like you’re not contributing to your retirement, and health insurance is costly.

Terry: But I was happy.

Kate: And you had freedom now, and time to do new things. One of the things you said, which I think was really interesting, is that you were using Pinterest, but you didn’t really use it personally. There was kind of a disconnect for you. So talk a little bit about using it for marketing, but not —

Kate: I guess I’d be putting words in your mouth, but correct me if I’m wrong — not totally understanding it because you’re not an engaged user, but it was still working for you.

Terry: That’s right. I think this is one of [00:11:00] those things where I have to remember that just because I don’t use it doesn’t mean other people don’t use it.

Terry: Pinterest is one of those tools that I know is worth the time and effort to put into it. It’s just finding the time to do that, or maybe I need to invest in somebody to start doing it for me. But I do know it can work for marketing. If you set it up right and you’re putting the time into it, you can really bring traffic to wherever you want it to go, whether that’s my blog or to bring people to my social media or affiliate links.

Terry: That’s my only regret — that I was not more of a Pinterest user, to understand it from that angle.

Kate: Right. ‘Cause you were really investing. TikTok was growing around 2020, it was exploding. Did you lean into TikTok first before you leaned into Instagram for the travel content?

Terry: I started on TikTok. I didn’t even have a travel Instagram until [00:12:00] the middle to end of 2021.

Terry: So that’s when I really started. I was actually trying not to even be a user of TikTok, not for any reason other than I thought it was silly. So wrong. But then I started posting on it, and it felt like an outlet for my personality and my creativity, and then slowly I started building an audience — women who were aspiring solo travelers or wanted to romanticize life.

Terry: I felt reinvigorated with so many things. And then slowly I added Instagram, and then Facebook, Pinterest, and the website — you’re building this ecosystem for the whole thing.

Kate: So you stepped away from pinning for TPT. Did you make a clean break, “I’m just gonna stop and be done”?

Kate: Was it cold turkey, or was it slowly over time? And what happened as a result?

Terry: It [00:13:00] was mostly slow over time, but it feels like it was a cold turkey kind of break. I really just started spending a little less time on TPT and more on this. And I would say my income definitely took a hit, and I’m not pinning actively at all anymore.

Terry: I still have pins that are bringing in traffic and converting to sales, thank God. But I’m not doing myself a favor by continuing to bring that traffic to my store. So I need a little kick in the pants, I think.

Kate: Well, I want to talk about that, because I think it’s really helpful for people to hear that you have so many different platforms to choose from in your business, right?

Kate: You have different algorithms on all of them, and each platform requires [00:14:00] something different, a different format. And I think it’s very advantageous to go deep on each one so you understand it and understand the people. Oftentimes when we spread ourselves too thin, we don’t end up —

Kate: We don’t end up reaching the depth we want with any one platform, and therefore we don’t really know it. So I think one of the things you’ve done is go deep on TikTok, go deep on Instagram. So as you look at Pinterest, it’s totally different, right? You have very warm audiences that feel connected with you, going on their travels with you, and the Pinterest audience is more like “five great travel tips to Puerto Rico.”

Kate: It’s a totally different shift. So I’ll ask you — as you look at the landscape of your business over the next year, what are the hurdles to adding Pinterest back in? I think people like to hear those, because it makes them [00:15:00] feel less alone.

Terry: The struggle I have right now is that a lot of the income I’m earning is from social media — brand deals, press trips with tourism boards — and these are fleeting a lot of the time.

Terry: So while my social media is working to get these jobs, having something like a blog and Pinterest, and an email list, are ways I can start making more passive income and build my long game — and that’s kind of what I had with TPT. It was a really long time building that big store, and a resource I made in 2013 is still my best seller to this day.

Terry: So right now, while I’m still doing all the social media, brand deals, and press trips, I’m really trying to figure out how to shift my time and do [00:16:00] more blogging and pinning to bring traffic to my blog so I can monetize with ad revenue or affiliate income — that’s where I’m missing it.

Terry: I know it exists, I know it’s a need for me, and I really do want to do it. So it’s a mindset shift — moving from feeding all the social media to feeding more into my long-form content.

Kate: Well, because I know some of your content and what you’ve excelled at, I think it’s about starting with the thing we know people love. Your Christmas market content is really good, and people love it and search for it. So sometimes it’s about saying, “I know this does well on the platforms, I know it’s engaging — how do I just start with this small part and see what it does?” The Pinterest of old required so many pins per day that it felt like you had [00:17:00] to add so much.

Kate: But now it’s less and less, which I think is really great for people who don’t have the bandwidth to create a lot of content. I could say to somebody, “If you pin one to three times a day this week, that’s at least a start.” And then it starts getting into the fold from there.

Terry: I think it’s so normal — we all have these lists of what we need to do in our business, and things just kind of go further and further down, especially with brand deals. That’s a lot of work. I really struggle with graphic design. So combining that with —

Terry: I’m awful at SEO. So combining those things, which you really need for creating a pin, feels daunting to me. Even though it seems simple, I don’t want to figure out what the image should be, what the title should be, what the text on it should be, the description — [00:18:00] all of it.

Terry: I just want someone to do it for me, which is terrible.

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Kate: No, it’s not, actually — I think we realize in our businesses that our brains work really well in one area. That’s your superpower, right? You can just go all in there.

Kate: Where some things feel like pushing a boulder uphill. I’m the same as you — I will stare at Canva for 30 minutes and think, “This doesn’t look right,” and second-guess it. Templates are a shortcut, but even then you’re still sitting in front of it. We’ve found some shortcuts using AI tools for SEO and all of that.

Kate: But it’s one of those things — where does it fit on the list? Sometimes it’s hard to fit on the list. And I think just saying that out loud gives a little less pressure. Even for you, I’d imagine keeping your TPT account [00:19:00] the way it is, and starting a new Pinterest account and building it up slowly, would be really interesting to see how it performs, since it’s new content.

Terry: Pinterest is desperate for new content. The mistake I think I made is connecting my Instagram to Pinterest so it would auto-post things —

Kate: Oh, yes, my Pinterest became a mess.

Terry: It posted one image from a carousel, but it posted every image as its own — seven times — pin. I went in there and thought, “What is this?”

Terry: I’m very type A in a lot of ways, so if something is a mess, I can’t think. When I saw all these random image pins without a real title or text, I went through and started trying to delete them all. [00:20:00] That took forever.

Kate: Yeah. That auto feature, while good in theory with Instagram, needs to be set up to post to a secret board, so you get to choose what actually goes out.

Kate: So then it’s gathering to that secret board, and you can republish from there. Because it comes with hashtags, a different description, a different type of image that sometimes doesn’t make sense. Their whole reason for creating it was that they saw all these creators who only had Instagram, so they wanted to offer a way to send Pinterest traffic to Instagram automatically — but that forgets one is a warm audience and one is a cold audience, and the two don’t always mesh, right?

Terry: Because I could see your pin in six months, and maybe it’s very timely, right? And that’s the difficult thing.

Kate: So yes, that’s the trick — if you set it up [00:21:00] to a secret board and share from there after you’ve edited it, then it goes out.

Terry: Love that idea. I wish I had known.

Kate: I know, there are all these little things.

Kate: Okay, so I want to talk a little about where you’re at now. Business is changing, right? It feels like the online world is changing. We’re kind of chasing reach, chasing all of these things. We’ve talked about prioritizing things in our business. If you had to pick the next thing you’d focus on for the back half of 2026 — a new priority, something you’re leaning into that’s different from what you’ve been investing in —

Terry: I really, really want to monetize my blog. I know that’s a safer avenue, something that can build on itself. Granted, these aren’t perfect — I know Google has had search changes that have tanked people’s incomes and views. [00:22:00] But overall, I have a ton of stuff to share, and between getting my page views to where I can monetize with ad revenue and get affiliate income from various links, I think it could be a really good long-term strategy.

Terry: And something happened today that was insane. I texted you about this — all of a sudden I got a message from Instagram telling me to verify that I’m a real human, that they were going to check my profile against their community standards. I don’t even know why. It said, “Click here to appeal this.

Terry: Send us a photo.” I was freaking out, and it said if they determined I wasn’t meeting the community standards, they would delete my account and I wouldn’t be able to appeal again. So I was on this screen thinking, “You’re either gonna get this back, or it’s [00:23:00] gonna be gone forever.”

Terry: And I have all these jobs lined up with tourism boards for press trips over the next three or four months, and all I could imagine was, “Those are gone.” They’re not going to keep me if I have no Instagram account to post to. That was — this was just two hours ago. What a wake-up call that you really need to spread yourself out.

Terry: I need to have other avenues to reach an audience. I need to start focusing on the blog, on getting Pinterest back, on growing my email list so I can contact people if something like this ever happens.

Kate: Yes, absolutely — having a safety net, right? Because we’re so beholden to all of them. I’ve heard stories of people with really big, active Facebook accounts that were pulled out from under them, or even hacked.

Kate: It’s not even necessarily what Meta will do. One tip for you — I’ve been telling a lot of people who [00:24:00] are Amazon affiliates that Pinterest and Amazon are getting so closely connected. Now you can connect your storefront, and easily pin things from Amazon in collections back to a post you have, like your favorite travel backpack — things that are very low lift, right?

Kate: So they’re not creating a whole new batch of content, but taking something they’re already talking about, and creating a pin in Canva that has the links already built in, and pinning that from there. So now we see a lot more Amazon content, because sometimes Amazon will actually pay to promote your pin.

Kate: You don’t always know they’re doing it. So there’s a lot of possibility for monetization on Pinterest that we haven’t always had, right? We’ve seen a lot of — when [00:25:00] Instagram used to have swipe up, click here, or a link — Pinterest really had only “you came to a blog post, then clicked a link.”

Kate: Now that’s shortened, right? We have that connection that’s super slick and low lift — another opportunity.

Terry: Well, you just gave me a lot of great information. I’m gonna have to do that. It’s a really cool thing, and I think a lot of people, especially those monetized on ads and affiliates, might have put Pinterest on the back burner because they went deep on affiliates on Instagram.

Kate: But this is just one connection — don’t sleep on it. It’s gonna be really great, especially for roundup types and carousels. We see people doing really well with that. And here’s another thing I like — you can share photos of you wearing these things, and those do really well.

Kate: Whereas a long time ago, people used to say, “Don’t show faces, don’t [00:26:00] show yourself on Pinterest.” No way — go all in. Everything’s AI now, and they want to see that you’re really using it.

Terry: 100%. Pinterest has had no shortage of AI issues, so the more personal and human it is, the more people say, “Oh, I love that.”

Kate: Spend ten minutes on Pinterest scrolling through, searching for places you’ve been or brand deals or press trips you have coming up, and I guarantee you’ll see an Amazon roundup of an outfit for that location.

Kate: I don’t know if Fargo would have it, but it might.

Terry: You know, I went to their Christmas market, so I could —

Kate: Oh, that’s right — definitely take a post of you in your hat and jacket and all that.

Terry: Yes! This is a brilliant idea. I think anywhere in business right now where we can have low lift —

Kate: I just think that’s such a good idea to really lean into and see what it does. And you’re [00:27:00] such a good quick start with that. Like you said earlier, when you want to master something, you go deep on it, and your type-A-ness is leveraged so well in those areas. I’ve just had a little window into seeing it, which has been really fun — which is why I wanted to bring you on and talk about your pivot, because I think a lot of people have had to pivot in the last five to ten years.

Kate: So I’ll end on this. If you had to say something to somebody who’s really wrestling with whether or not they should pivot — maybe they feel super beholden to what they started with. A lot of people feel like, “I don’t want to betray the thing I know,” or “I don’t want to worry about having less income,” or “I’m scared.”

Kate: What would you tell them about making a pivot?

Terry: You know, my life has changed so drastically in six years. Truly drastic. [00:28:00] I went from getting yelled at by parents and children to being able to control my schedule, travel, and experience new places I would not have had the time for.

Terry: I’m fulfilled emotionally. I met a partner because I was traveling. I’m now back and forth between the US and the UK. None of this would have happened. The best things come out of doing something scared. I really believe that. I had a relative who once said, “If you don’t know what to do, don’t do anything.”

Terry: I used to think that was great advice, and then I realized — if I don’t know what to do, but there’s something pulling me, doing it could lead me to something incredible. But you never know if you stay in a safe spot. [00:29:00] You’re just putting off potential. You’re putting off what could happen, and there could be a whole life waiting for you. I hate seeing people stay in a safe, easy rhythm.

Terry: Do what scares you, because it could lead you to some of the most exciting times of your life, and to some of the best people you didn’t know existed but are meant to be in your life. I just cheer on anybody willing to take that risk, and I think they should.

Kate: Yeah — and we’ll link to your Instagram, because Terry has a real-life holiday experience in the Cotswolds.

Terry: “I am Cameron Diaz, I’m Terry Diaz, that’s who I am.”

Kate: It’s so true, and it’s so — I think if I were in your shoes, Instagram would be so fun, because you get to connect so deeply with [00:30:00] your audience — there’s that authentic connection, your love of Costco, your love of Costco blankets.

Kate: And getting connected in the business community there in the UK as well, watching you do that, because it’s difficult to go to a new place, join a networking group, and not really know people. I think your Instagram demonstrates that pivot in real time, and that pivot in bravery, right?

Kate: So I’ll link that below so people can follow you, ’cause I think it’s such a hoot. Do you have in your pinned posts the story of how you met Steve?

Terry: No, or — okay, I don’t think I have anything about that on Pinterest, unless Instagram pinned it for me, which it probably did.

Terry: But no, I didn’t even think about that. That would be interesting — the Cotswolds, and dating overseas, there are so many cool things you could do. You don’t need any more ideas from me, because — well, even the struggle of [00:31:00] running my business while I’m in another country, and the legalities of things —

Kate: Having to shift with work again.

Terry: Using a blog and things like Pinterest will be something I’m going to need to rely on when I can’t get jobs here if I move here.

Kate: Yeah, that’s true. There’s a lot that’s going to change for you in the next couple of years, but I have no doubt it’s going to be really awesome. And thank goodness I have people like you —

Kate: where can people connect with you? I’m cheering you on. I love it. Every time we get to be together — we got Puerto Rico, and then Quebec City, which was so great. And TBEX — I’ve talked about it before on the podcast, but it’s such a great travel conference, such a great community of people, and such a great connector.

Kate: I think it’s a place where you feel like they’re not just teaching Instagram, but teaching other things too — like getting an email list, getting SEO. And you just spoke, right? Did you do a keynote?

Terry: I did not. I [00:32:00] did speak in Ireland last year about monetizing with TikTok.

Kate: Okay — but you are speaking in Fargo, right? At the end of September?

Kate: Okay, and the next one is Kazakhstan?

Terry: I will not be in Kazakhstan, but I will be in Fargo. I’ll be speaking. It’s such an incredible travel conference, and it’s a great way to learn more about this business, connect with other people, and realize things you could be doing that you haven’t figured out yet.

Kate: 100%. And they’ve been going for like 27 years — something ridiculous.

Kate: Yeah, it’s a long time. Okay, where else can people connect with you besides Instagram? Is there anywhere you want them to go?

Terry: I’m on TikTok, travelingterry — there’s one L in traveling, which I’ve learned in the UK I have to tell people, because they spell it with a double L.

Kate: They do?

Terry: Yes. Someone tried to send me an email, and it didn’t come through. I said, “Make sure there’s [00:33:00] only one L in traveling,” and it turned out they had put two.

Terry: And Terry is T-E-R-R-Y. So I’m travelingterry on TikTok, and travelingterry4 on Instagram and Facebook.

Kate: Love it. And my website is travelingterry.com. If you have Christmas market planning coming up, go to Terry’s website — I used it when we did Christmas markets two years ago, and I’m still dreaming of going back.

Terry: I’m getting a very special opportunity this year to attend a really fabulous market in the United States that I’ve been looking at, and I’m very excited to go.

Kate: No way!

Terry: Yeah, I’m desperate for really good markets here in the US, because they’re so idyllic in Europe and so fun.

Kate: Oh, I can’t wait to hear about that. Okay, well, thank you so much for sharing your story. I really appreciate it, and I always love seeing you. Thanks again for your wisdom, and I hope it encourages somebody who’s in that pivot phase to really take the leap [00:34:00] and do something new.

Kate: So thanks again.

Terry: Thank you for having me.

Kate: You bet.

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