If you sell products through an Amazon storefront and use Pinterest to drive traffic, I have good news: one of the biggest pain points in that workflow just disappeared. Pinterest now connects directly to creators’ Amazon storefronts, which means the affiliate link is applied automatically whenever you tag an eligible product. No more copying and pasting individual links every single time you feature something. If you’ve been doing this manually, you know exactly how much friction that removes.
Related: Using Pinterest to Sell Products
How We Got Here
This didn’t happen overnight. Amazon became Pinterest’s first third-party ads partner back in 2023, and that relationship has been building ever since. In the spring of 2026, Pinterest quietly tested storefront linking with a small beta group (I was lucky enough to be part of it), and by June 10, 2026, the feature rolled out publicly to all creators. Pinterest followed up a few days later with an official walkthrough on its Creator Blog.
What’s Actually Changing
Here’s the important part: this is a creator monetization feature, not a retail feature. It’s built for people who already have an Amazon Associates or Influencer storefront and create product-focused content. Think curated collections and “things I love” style posts. Once you link your account under Settings > Linked Accounts, your affiliate link gets applied automatically, your storefront handle can show up right on your Pinterest profile, and Amazon may even boost your linked content as a free ad. I do want to flag one common point of confusion: this is specifically the Amazon Influencer Storefront, not the Amazon Brand Store that sellers use. Those are two completely different things, so if you’re a brand with a registered store, this update isn’t about you.
Related: How Pinterest Ads 5x Sales
Why Pinterest Is Betting on This
Pinterest’s logic here is pretty straightforward: more than half of its users come to the platform specifically to shop, and people run upward of 80 billion searches a month looking for ideas. Removing the extra step between inspiration and purchase means Pinterest can capture that intent in the moment instead of hoping someone comes back to buy later. There’s also a competitive angle worth naming… Most Amazon affiliate activity has lived on YouTube, TikTok, and Instagram for years, and this is Pinterest’s way of pulling that existing creator economy onto its own platform.
Related: Affiliate Marketing on Pinterest: What You Should Know
Should You Set This Up?
Honestly, it depends. There’s no public performance data yet on how this actually moves clicks, conversions, or commissions, so treat it as a practical test rather than a guaranteed growth driver. If you’ve already been building an Amazon affiliate presence elsewhere and have been curious about Pinterest, now is a great time to experiment. Collages and creative product roundups seem to be where the early opportunity is. And don’t forget, FTC disclosure rules still apply, so make sure you’re tagging your pins with something like #affiliate in the description. If you’re newer to affiliate marketing altogether, it’s worth pausing before you rebuild your whole strategy around this update to make sure Amazon is even the right monetization path for your business in the first place.
You can find this podcast episode by going to Apple or Spotify.
Podcast Episode
Connecting Pinterest to Amazon Storefront
For More Pinterest Marketing Resources:
Pinterest adds Amazon Storefront linking for creators
Pinterest, AWS power new AI visual search (more about collab w/ Amazon Web Services than storefront)
How To Use Amazon Storefront Linking To Monetize Your Pinterest Content
Bill Ready About Shopping on Pinterest (comments could be insightful)
Pinterest Now Lets Creators Link Their Amazon Storefronts Directly
Creating an Amazon storefront (Brand Store) (What is an Amazon storefront?)
Connect Amazon and Pinterest | Pinterest Business help
Shop: Product Seller Pin Templates
Watch: Pinterest Monetization Action Plan
Episode Transcript
[00:00] Hey there, and welcome back to another episode of The Simple Pin Podcast. Pinterest and Amazon just made something really easy for creators. If you have an Amazon storefront, or you’ve been thinking about building one, and you’re using Pinterest to drive traffic, this update is going to feel like a huge relief, because one of the biggest friction points just got removed.
[00:23] No more copying and pasting individual affiliate links every single time you tag a product. Pinterest now connects directly to your Amazon storefront, and it does the work for you. So I’m going to break down exactly what changed, what it means for your business, and how to get it all set up.
[00:42] Okay, who this is for and who this is not for. This is for creators who already have an Amazon Associates or Influencer storefront and produce product-focused content — think “things you think people will love.” It’s also for brands running affiliate or influencer programs through Amazon, and for Pinterest management people who need to understand what’s changing for their clients.
[01:08] Who this is not for: anyone thinking this is about Amazon selling products directly through Pinterest ads, or brands with an Amazon Brand Store — that’s completely different and unrelated. I’ll touch on that in a second. It’s also not global yet, so it’s just in North America right now, and it’s a creator monetization feature, not a retail feature.
[01:32] Now that we’re clear on that — how did we get here? In 2023, Amazon became Pinterest’s first third-party ads partner. That’s the moment Amazon started actually showing up as paid ads inside Pinterest — I see them all the time, actually. Then in April/May 2026, Pinterest launched a beta group to test the Amazon Storefront connection (not the ads). I was part of it — it was super cool.
[01:55] You could link your storefront account in your settings, and it made linking a ton easier. It was really fun to figure out, but it wasn’t released widely yet. Then on June 10, 2026, Pinterest launched Amazon Storefront linking for all creators — it went public. On June 15, 2026, Pinterest’s Creator Blog published a walkthrough of how to set it up. We’ll link that below.
[02:19] So what’s happening now? Creators connect their Amazon Storefront inside their Pinterest account. I won’t do a full walkthrough here since people are listening as well as watching on YouTube, but if you go into Settings, then Linked Accounts, you’ll see the option to link a storefront right there.
[02:44] It’s really important — if you’re a brand store, this is not the same thing. If you’re a seller on Amazon, that’s totally different; Amazon Storefront is what you want to link. We also have a video about the five different ways Amazon and Pinterest are connected, because it can get pretty confusing — I’ll link that below. If you’re a podcast listener, hop over to YouTube for that one, since it was a video-only piece.
[03:32] It’s important that you understand all the different ways Pinterest and Amazon are connected, because frankly, it’s a little confusing. Now, once you’ve linked your Amazon storefront, the affiliate link is automatically applied whenever you tag an eligible Amazon product. No copy-paste, no manual affiliate ID entry. It’s really slick and easy.
[03:56] Eligible creators also get their Amazon storefront handle featured directly on their Pinterest profile — so it’s not just per-pin, it’s a profile feature too. Amazon may also boost linked content as an ad on Pinterest at no extra cost to the creator, which is worth flagging — free reach for connecting your storefront. Win-win.
[04:17] The feature is rolling out gradually to creators with eligible Pinterest business accounts, so it’s not for everybody yet. Pinterest has confirmed storefront linking with other partners is coming soon — I believe I’ve seen Target pop up. So if you’re a Target shopper, that’s a sign Target may be the next affiliate partner, but I don’t know that for sure — just my guess.
[05:04] So why is Pinterest doing this? Pinterest’s pitch leans heavily on intent-based user behavior. More than 50% of Pinterest users come to the platform to shop, and people search on Pinterest more than 80 billion times a month. VP Lauren Glaubach framed it as Pinterest sitting closer to decision-making rather than further apart — making sure they can reach audiences at the moment they’re inspired, turning that into action instead of the usual habit of saving things and coming back six months later.
[05:33] That still happens on Pinterest, but the goal is: someone sees something, can easily buy it, connect seamlessly from Pinterest to Amazon — and boom, a purchase.
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[06:01] There’s also a competitive angle worth naming. Most Amazon-affiliated creator activity has historically lived on YouTube, TikTok, Instagram, or Facebook. This is Pinterest trying to pull that existing creator economy onto its own platform by removing friction, not by inventing something new.
[06:22] This is an important distinction, and it’s where a lot of secondary coverage gets a little sloppy — there are two completely different things, both called “Amazon Storefront,” that need clearing up. The Amazon Influencer Storefront is a customizable page members of the Amazon Influencer Program can create to feature products they recommend to their audience.
[06:45] I love these — I end up buying way more when people link to their storefront. This is what Pinterest is integrating with. There’s also the Amazon Brand Store, a free dedicated space where a brand can showcase its full product catalog. I’ll sometimes go directly to a brand store because it ensures I’m actually buying from the brand — there are times sketchy or fake products show up on Amazon otherwise.
[07:18] A Brand Store requires a professional selling plan, a registered trademark, and brand registry enrollment. This has nothing to do with what’s happening in the Pinterest news — I just want to make sure that’s clear. If you have a brand store and heard “Pinterest now links to Amazon Storefronts,” it’s totally different — this update is for influencers and affiliates.
[07:42] Okay, so coverage so far has been pretty good. I was part of the community Pinterest hosted for the beta group, and people are asking a lot of great questions. Pinterest has actually been really helpful with trending topics — what to pull in from Amazon to create. I did a great video with another community that I’ll link below, about how this whole thing can be leveraged to get more affiliate sales from customers on Pinterest.
[08:31] There’s definitely a strategic way to do this — it’s not just “slap a bunch of products together.” Collages are the way to go. There’s a lot of room for creativity here; we haven’t hit a ceiling yet, and there’s a lot you can do to increase your monetization opportunities leveraging Amazon on Pinterest.
[09:00] Some analysts have said brands should treat this as a practical test, not a guaranteed growth driver — there’s no public performance data yet on how it moves clicks, conversions, or commissions. Inside my SPM Insiders group, several people are testing different approaches to see what actually generates sales, so just know it’s still a work in progress.
[09:20] But if you’ve been looking for another arm of monetization — maybe you’ve been doing Amazon affiliate work on TikTok, Instagram, or Facebook and want to try Pinterest — this is a good time to test it. Just a reminder: FTC disclosure rules still apply, so make sure you disclose that you’re sharing an affiliate link. It’s best to do that in the pin description, not buried in your bio. Tagging it with something like #affiliate will probably suffice.
[09:41] Bill Ready, CEO of Pinterest, had this to say around the time of the release:
“Shopping is native to the Pinterest experience, and creators add incredible value by helping to curate that inspiration. Our new global integration with Amazon builds on this by letting creators link their storefronts directly to their profiles, removing the friction of manual affiliate links and giving users a direct path to buy.”
[10:26] If you want to go deeper on how Amazon and Pinterest work together beyond the storefront feature, I did a whole breakdown on that — I’ll link it below, and it’s worth watching before you set this up.
[10:47] We’ve already set up the Amazon Storefront connection here at Simple Pin — you can check out our profile at pinterest.com/simplepinmedia. If you’re optimizing for affiliate marketing on Amazon, this is a good natural next step.
[11:00] If you’re totally new to this, pause before you rebuild your whole Pinterest strategy around this update, and make sure Amazon is actually the right path for you. Some of you should be doing digital products; some of you should be selling physical products on your own site. That’s exactly what the free Pinterest Profit Plan sorts out for you in five days — real timelines, real next steps, no hype. The link is in the show notes.
[11:29] We’d love to hear your experience with the Amazon Storefront — if you’ve connected your account and started leveraging this, share it with us. Join us in SPM Insiders (linked below), or email us at [email protected]. Since this is such a new feature, we’re really curious how it’s working in real life, so let us know — we always read every single email.
[11:55] Again, that’s [email protected]. Go ahead and watch the video about the five ways Amazon and Pinterest are connected so you’re familiar with that before you get started. Thanks so much for listening and watching!
