How to Negotiate Brand Deals and Use Pinterest Strategically
Today on the podcast, I had such a fun conversation with Kaya about brand deals, negotiating paid partnerships, and how creators can start incorporating Pinterest into the work they are already doing with brands. Kaya and I met through the Pinterest educator program, and I loved getting to hear her perspective because she has experience working with two very different types of brands. One side of her business is more beauty and lifestyle focused, while the other is more creator education and tech focused. Those two audiences require very different types of content, and that matters when you are pitching or negotiating a brand deal.
Why You Shouldn’t Just Accept the First Offer
One of the biggest takeaways from our conversation was that creators do not have to simply accept whatever a brand initially asks for. If a brand reaches out and asks for one Instagram Reel, there may be an opportunity to counter with a bigger package that includes a blog post, Pinterest pins, YouTube content, or other ways to repurpose the content. Kaya shared that when she started offering brands a more strategic package, it helped position her as a true partner instead of just someone hired to post a piece of content. That shift is so important because brands are not just paying for your audience. They are also paying for your ideas, your strategy, and your understanding of what your audience actually responds to.
Related: Content Planning Using Pinterest
Understanding Paid Partnerships on Pinterest
We also talked about how paid partnerships work on Pinterest and why creators should not be afraid to use that feature. If a pin is part of a paid or gifted partnership, it needs to be disclosed, and Pinterest makes that simple with the paid partnership toggle. Kaya reminded us that disclosure is not only a legal requirement, but it also helps maintain trust with your audience. There can be a fear that marking something as a paid partnership will hurt reach, but Kaya shared that she has not found that to be the case. Instead, it gives brands more clarity and may allow them to engage with or boost the content in a more intentional way.
The Difference Between B2C and B2B Brand Deals
Another important part of the conversation was understanding the difference between B2C and B2B brand deals. For beauty, haircare, skincare, and lifestyle products, Pinterest can be a very natural fit because people are already searching visually for inspiration, products, colors, routines, and ideas. Tech products, software, or creator tools may require more creativity. Instead of simply reviewing a microphone on Pinterest, for example, Kaya might position it inside a desk setup, content creation studio, or aesthetic workspace idea. The product can still belong on Pinterest, but the angle has to match how people are actually using the platform.
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Related: Using Pinterest to Sell Products
Treat Brand Deals Like a Long Term Relationship
What I appreciated most was Kaya’s reminder that brand deals are a relationship, not just a transaction. When a brand reaches out, it is okay to ask questions before giving a rate. What are their goals? What kind of content are they hoping for? Do they need usage rights? Are they asking for exclusivity? Those details matter because they impact how much you should charge and what you are agreeing to. The more creators are willing to collaborate, ask thoughtful questions, and protect the trust they have built with their audience, the stronger their brand partnerships can become.
You can find this podcast episode by going to Apple or Spotify.
For More Pinterest Marketing Resources:
Shop: Pinterest Content Planning Guides
Watch: 5 Pinterest Income Streams You Need to Try in 2026
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Connect with Kayla: Kaya Marriott || Content Creator Tips
