Today on the podcast I talked about how to set Pinterest marketing goals that actually make sense for your business. Whether you’re brand new to Pinterest or you’ve been on the platform for years, your goals need to shift with your business. Pinterest is growing—over 553 million active users and counting—and there’s still incredible potential for business owners to drive traffic, grow email lists, and make sales. But without clear, intentional goals, it’s easy to get lost in the noise, feel discouraged, or give up too soon. Today I broke down how to set smart Pinterest goals, track your progress, and make thoughtful adjustments over time.
Before setting goals, ask yourself why you’re even using Pinterest.
So many business owners hop onto Pinterest because they heard it works for someone else. But without clarity on why you’re using it—traffic? sales? email sign-ups?—it’s hard to know what success even looks like. Pinterest is a long-game platform. Unlike Instagram or TikTok, it doesn’t serve up dopamine hits with likes and comments. It takes months (often 6–12!) for results to snowball. So we need to set goals that make sense for this type of platform and align with your unique business needs.
Three types of Pinterest goals: traffic, engagement, and conversions.
First, traffic goals. You want more people on your site? Awesome. But instead of setting arbitrary goals like “100,000 sessions,” look at your current numbers and grow from there—maybe by 10% or even just 2–4% per month depending on your niche. Second, engagement goals like saves or clicks can show that your content is resonating, especially with Pinterest’s save-first culture. Lastly, conversion goals—sales, sign-ups, or bookings—are incredibly powerful but require deeper understanding of what’s already converting, and realistic benchmarks if you’re just starting out.
SMART goals are your best friend.
Instead of vague statements like “I want more Pinterest traffic,” aim for goals that are specific, measurable, achievable, relevant, and time-bound. For example, “I want to grow my Pinterest-driven sessions from 5,000 to 7,500 in the next six months.” I shared a personal example of setting a goal to increase our Google reviews from zero to 50 this year. When I hit 39, I was tempted to double it—but my team wisely reminded me to celebrate the first win before stretching further. That mindset works for Pinterest goals too. Hit the mark, celebrate, then reset.
Track your progress simply and adjust thoughtfully.
Pinterest analytics are an incredible (and free!) tool for tracking your growth. I personally log my impressions, saves, and outbound clicks at the start of each month using a simple spreadsheet. You don’t need fancy software—just consistency. Note what’s working, what you’ve changed, and how it’s impacting your goals. And if something isn’t working, don’t change everything—change one thing and observe. If you’re stuck or want personalized support, skip the course and book a consult. That’s what I did with LinkedIn, and it was a total game-changer. Just remember: start small, track what matters, and give your strategy time to grow.
For More Pinterest Marketing Resources:
Shop: Pinterest Marketing Blueprint Mini-Course
Watch: Pinterest for Dummies- Pinterest 101
