Idea Pins are here to stay on Pinterest, so it’s time to come up with an Idea Pin content planning framework to keep yourself from burning out and feeling overwhelmed with this new form of marketing.
what is an Idea Pin?
These pins were released in 2020 as a way to keep users on the platform longer. A Pinterest user tends to click off the platform when they see an idea or product they like.
Idea Pins show up in the Pinterest feed, based around a product you sell, a DIY project, a recipe the pinner can make, and more. They show features of your content and how it can help the pinner.
why should you use Idea Pins?
Idea Pins are part of a suite of options on the platform – Pinterest ads, video pins, static or traditional pins, and Idea Pins.
Using Idea Pins as part of your strategy can help you find your perfect person in a different way. Pinterest prioritizes them and is telling us they’re important, so we use them. Simple as that.
How do you come up with content ideas?
Enter our new free Idea Pin Content Planning Worksheet. The goal with this worksheet is to help you streamline your process and cut down on the amount of time you’re spending on Pinterest.
There are 4 parts to the worksheet:
- Space to brainstorm content ideas
- How to categorize your ideas based on where your ideal customer is in their journey
- Storyboarding space to lay out your content
- Calendar pages to plan out your content
We used this worksheet inside our Simple Pin Collective membership to test it out and here’s what one of our members had to say:
“I work full time…therefore, content creation, pins, posts, idea pins are always a struggle. Today, I spent 45 min BEFORE starting my work day to follow the steps we discussed in the monthly coaching call. I will create 1 idea pin per week.
Anyway, to the fun part. I thought of 39 ideas for idea pins, some could also be new post ideas, scheduled them right away, and I came up with content ideas until the first week of November! Which is AWESOME ! I can later create holiday ideas to include for the last quarter as well. These ideas were mainly evergreen ideas. Thank you for this exercise! Made me want to jump back into this with a clearer mind!“
I hope this worksheet is a helpful tool and guide and I’d love to see what you come up with! Share with us in Instagram DMs or tag us @simplepinmedia.
For further reading/listening:
- All about the Creator Rewards Program (podcast/show notes)
- How Idea Pins can grow your business and generate revenue (podcast/show notes)
- Pinterest Creative Best Practices
- How to create Idea Pins (Pinterest)