IMPORTANT UPDATE: Pinterest has discontinued the Creator Rewards program as of November 30, 2022. They will be focusing on other areas of monetization possibilities for creators moving forward, including adding the ability to link Idea Pins!
Looking for ways to create a sustainable revenue stream on Pinterest? Watch our newest YouTube video on the topic (below) or listen to this podcast episode.
Pinterest released a Creator Rewards program in October 2021, and then a Creator Fund in 2022. It created some confusion and curiosity for all of us about what the programs are and if there’s a difference.
This post and podcast episode originally explained the Creator Rewards program, but it has since been discontinued.
What Was the Creator Rewards Program?
The Creator Rewards program was a way for creators to earn money for creating original Idea Pins, in response to monthly reward goals created by Pinterest. Pinterest will pay creators directly for their most inspiring, quality content and organic engagement.
Simply put? If you created Idea Pins within their goals, Pinterest would pay you.
If you haven’t turned your Pinterest account into a business account yet, please do it today. Besides being against the terms of service to run your business through a personal account, you get so much more that you need for your business.
Pinterest has discontinued the Creator Rewards program as of November 30, 2022.
If you are in the Pinterest Business Community (PBC), you can find threads and read more about this. The PBC is a fantastic place to learn more.
The Creator Rewards program was paying creators to create Idea Pins. And Idea Pins are still very much a part of the platform!
On Pinterest, your Idea Pin has to be something that is a real aha moment.
It has to be an idea that is a tutorial or a step-by-step because the Pinterest user isn’t interested in you. They don’t care about you. They care about the content that you’re producing.
That’s different from TikTok and Instagram where they’ve chosen to follow you to engage and learn. They feel connected with you. They are a warm audience.
If you need more help with Idea Pins, we have a few great workshops in our Simple Pin Shop, and Pin templates to get you started.
RELATED: Idea Pin Content Planning (podcast/blog post)
pinterest creators rewards program vs creator fund
People have come to us asking about the Creator Rewards program, but they have also heard of the Creator Fund and are wondering if it is the same thing.
No, it isn’t!
The Creator Fund and the Creator Rewards program were totally separate.
We were able to get clarification from the moderators in the PBC:
“The Creator Fund program is separate from the Creator Rewards/Creator Hub. The Creator Fund is specifically designed to support rising stars from underrepresented communities.
The program’s mission is to reduce the barrier to success on Pinterest for those creators from historically marginalized communities who’ve been disproportionately underrepresented on the platform. Our goal is to foster creator talent through financial and educational support.
To be a part of the Creator Fund, you must apply through our online form.
For those asking about the monetization eligibility requirements, if you do not normally monetize content or could not do so consistently, we encourage you to apply!”
So, the Pinterest Creator Fund that we’ve been hearing about in the news is for those in marginalized communities who have not had the ability to use the platform.
For further reading/listening: