As Pinterest changes, we keep hearing from bloggers that Pinterest doesn’t care about them. This also coincides with all the changes across digital marketing in general, which includes more time keeping users on the platform.
Is it that Pinterest doesn’t care about bloggers or more that they are trying to remain relevant to the digital marketing environment and what Gen Z is looking for as the emerging digital generation?
Does pinterest still work for bloggers?
What are we seeing bloggers say?
- They are frustrated with not being considered eCommerce since they don’t sell stuff
- The “new” Pinterest is making their traffic drop because they’re prioritizing Idea Pins that don’t link
- They want to quit Pinterest because it’s much harder. What are they supposed to do?
- Does Pinterest even care about bloggers?
- They’re no longer going to create free content for Pinterest.
So why did we want to record this to address this episode?
Pinterest implemented a lot of changes last year. Yes, it does seem more difficult for bloggers, however Pinterest wants this “new” Pinterest to work. We’ve seen creators work with Pinterest in these changes (who are bloggers, not eCommerce) and see reward!
Times are changing – we have to be everywhere. Marketing is harder and more exhausting than it used to be. Pinterest was a place that felt easier and now it feels harder.
Pinterest is keeping up with the flow of change. They see the writing on the wall of short form video and consumer habit.
There’s no way around this change. We understand and see it but…. this is how we see it changing and how it can be an advantage to your business.
tips for using pinterest marketing as a blogger
Diversify your income stream. No longer can we, as pure bloggers, expect to generate income solely from our websites.
Think Gen Z. Where are they? How are they learning? As teens and young adults, we searched Pinterest for a “how-to” and then clicked on the pin for more. Have you been on Tik Tok? We’re literally learning from the app. We’ve heard young ones say many times, “I learned this ____ on Tik Tok.
Think about income into your business in a new way – We need to start seeing these platforms as another way to “get paid”. (see: Pinterest Creator Rewards)
We also need to see (and use) the platform for brand awareness, authority building, AND traffic driver… yes, “regular” pins still work. Don’t give up on regular pins, or on your audience who is still over there.
Last, really think about why you want to use Pinterest. How is it important to your brand awareness, income stream, and business growth.
In reality, we should do this with all the platforms we choose to use. Then we know why we’re using it.
Pinterest isn’t going back to the way it was before. There isn’t a platform out there that will ever stay the same. They are going to make changes and adjust based on where they see the industry going. That’s the same thing you have to do for your business.
We’d love to hear from you! What are your thoughts here? Leave a comment on this post or DM us on Instagram.
For Further Listening/Reading: