If you’ve ever felt overwhelmed trying to keep up with content demands across multiple platforms—especially Pinterest—you’re not alone. In this blog, I’m breaking down key takeaways from episode 428 of the Simple Pin Podcast (part 3 of our Pinterest troubleshooting series), where I talk all about content: what’s working, what’s not, and how we can create in a way that’s sustainable. If you’ve been stuck in a creative rut or battling burnout, I hope this post gives you a breath of fresh air.
Start With the Data (Not the Trends)
Pinterest is a search-to-discovery platform, which means people come to it looking for ideas, products, and inspiration to improve their lives. But as creators, the pressure to churn out content for every platform can stifle creativity before it even begins. The best thing you can do? Stop and check your Pinterest analytics. Take 10 minutes to look at your saves, impressions, and pin clicks—what topics are consistently performing well? You don’t need to follow every trend. Your own data holds the gold. Build from there and trust that small wins can lead to bigger momentum.
Content Forms & Types to Try
Pinterest loves variety—but that doesn’t mean you have to do it all. I like to break it down into forms of content (like blog posts, product listings, or short-form videos) and types of content (like instructional, comparison, storytelling, or showcase). One of my favorite tricks? Connecting Instagram to Pinterest via a secret board so I can repurpose content without cluttering my profile. Pinterest recently shared an inspiring slide during their beginner webinar with content angles like quick tips, before/afters, and storytelling. These are fantastic ways to keep things fresh without reinventing the wheel.
Navigating Creator Burnout
Let’s talk honestly—burnout is real. The Pinterest team recently shared an article about the five causes of creator burnout, and two stood out to me: the pressure to always be visible and creative fatigue. I’ve personally experienced this, especially with Instagram. That’s why I’ve chosen to only show up there when it feels fun. Instead, I’ve leaned into platforms like Pinterest and YouTube, which feel less demanding. I also batch my content during moments of inspiration and take breaks when I need to reset. It’s okay to communicate pauses with your audience. They’ll understand—and honestly, they probably need the reminder too.
Refueling Your Creative Tank
When you’re always “on,” creativity starts to drain. For me, stepping away from social media and seeking inspiration in unexpected places—like fiction books, yard work, or travel hacking—has been a game changer. I love watching YouTubers outside my niche, like travel or food creators, to spark new ideas. And if you’ve never tried unplugging from Instagram for a bit, I highly recommend it. Sometimes we’re not burnt out on creating—we’re burnt out on the noise around creating. Give yourself permission to disconnect, reset, and come back with renewed energy.
Get Support & Take the Next Step
If you’re looking for ongoing support as a creator, Pinterest has a few under-the-radar resources you should know about: their Creator Newsletter, the Create Education Hub, and the Pinterest Creator Community. These are amazing spaces to learn, ask questions, and connect with others who get it. I hope this episode—and now this post—helps you feel seen and supported. Even if you walk away with just one doable idea, that’s a win in my book.
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