Generating Conversions From Cold Traffic

If you’ve been following along, you know we’ve been diving deep into conversions over the last few episodes. Why? Because marketing is just one piece of the puzzle—if your business doesn’t have solid conversion strategies in place, all the Pinterest traffic in the world won’t make a difference.

That’s why I was so excited to have Dama Jue on the podcast today. She started out in Pinterest marketing but quickly realized that many of her clients had no systems in place to turn visitors into buyers. This led her to dive headfirst into funnels, automation, and conversion strategy. In this episode, we talked about why so many business owners struggle with conversions, the importance of audience-building, and simple ways to start optimizing your website and email marketing today.

The Big Mistake: No Conversion Path in Place

Dama shared how she used to work with Pinterest clients who expected immediate ROI but had no actual funnel set up to convert leads. She told a story about one client who said she wanted to make $50K months—but after digging into her business, Dama realized the client had no real way of achieving that. Her website forms weren’t working, her WooCommerce store wasn’t optimized, and she wasn’t nurturing her audience.

This is a common issue. Many business owners assume that if they drive enough traffic, the sales will follow. But conversions don’t just happen by chance. You need a clear path that leads people from discovering you to trusting you to eventually buying from you. And that starts with building an audience and having a strategy in place.

The Power of Audience-Building and Collaboration

One of the most valuable insights from this conversation was the importance of growing your audience before expecting big sales. Dama emphasized that you need either a large audience or a high-ticket offer (or both) to reach ambitious revenue goals. She also shared how she helped that same client grow an email list of 12,000 subscribers by hosting a virtual summit—a collaborative strategy that allowed her to borrow the audiences of other experts in her field.

Collaboration is key. Instead of trying to build everything from scratch, look for ways to partner with others in your industry. Whether it’s speaking at summits, appearing on podcasts, or doing joint webinars, you can accelerate your audience growth by tapping into existing communities.

Optimizing Your Website for Cold Traffic

A major takeaway from our discussion was the need to optimize your website for people who have never heard of you before. While many of us assume visitors already have some familiarity with our brand, the reality is that most of them don’t. Your website should immediately communicate what you offer, why it matters, and how people can take the next step.

Dama’s approach to her own website is a great example. Instead of making her about page all about her personal story, she focuses on how she can help her visitors. She also makes sure that her website copy is engaging, clear, and free from jargon that might confuse someone new to her world.

A Simple Way to Start Improving Conversions Today

One of the easiest things you can do right now to boost conversions? Start mentioning your offers more often. Dama stressed that most business owners don’t talk about their offers nearly enough. She recommends casually weaving them into your content—whether it’s an email, a podcast, or a social post—by saying things like, “By the way, did you know we offer this?” and dropping a link.

This doesn’t mean bombarding people with constant sales pitches. Instead, think of it as a service. If someone has been struggling with a problem and you have a solution, why wouldn’t you let them know?

Final Thoughts

This conversation with Dama left me with so many valuable takeaways, but if there’s one thing I hope you remember, it’s this: Traffic alone won’t grow your business. You need a conversion plan, a clear way to nurture your audience, and a system for making offers that actually resonate.

If you’re feeling overwhelmed by the idea of conversions, don’t worry—you don’t have to implement everything at once. Start small. Fix any broken forms, clarify your messaging, and begin mentioning your offers more frequently. Over time, these small steps will add up and create a system that works for you.

For more insights from Dama, check out her website at DamaJue.com. And if you’re looking for help managing your Pinterest while you focus on conversions, head over to Simple Pin Media’s Services to see how our team can support you.

What’s one thing you’re going to implement from this episode? Let me know in the comments, I’d love to hear your thoughts!