Today on the podcast, I talked about something that every entrepreneur needs but most don’t think about: a brand video. My guest, Mariana, is an Emmy-winning documentary filmmaker who has mastered the art of storytelling in a way that builds trust and connection. We dove deep into why video is such a powerful tool, especially for businesses that rely on cold traffic—like those using Pinterest marketing. With so many people discovering our businesses for the first time online, they need to quickly decide whether to trust us. That’s where a brand video comes in—it isn’t just another piece of content; it’s a way to leave a lasting impact.
Why Storytelling Creates Instant Connection
Mariana explained how storytelling isn’t just about sharing your background—it’s about building trust. Whether you have an overcome story (where you help people through something you once struggled with) or a passion story (where you serve a different audience than your past self), the key is curating your story in a way that makes your audience feel seen, understood, and valued. She shared that when we tell our story effectively, people don’t just remember us; they feel emotionally connected to us, making them much more likely to engage and take action.
The Power of a Brand Video for Your Business
One of the most eye-opening insights from Mariana was how a brand video capitalizes on what she calls the magical curiosity moment—that brief window of time when someone is genuinely interested in who you are. They land on your website or follow you on social media, and in that instant, they’re looking for a reason to stay. A brand video captures their attention, reinforces trust, and ensures they remember you. Instead of waiting months for people to piece together who you are through bits of content, a well-crafted video gives them that clarity in just two to three minutes.
How to Create a Brand Video That Converts
Mariana broke down her simple yet powerful framework for creating a brand video that actually converts. The process includes:
- Knowing your audience deeply—understanding their struggles and desires better than they do.
- Identifying what makes you stand out—not just your expertise, but why people are drawn to you specifically.
- Curating the right stories—choosing personal moments that reinforce trust and connection.
- Using emotional visuals—going beyond generic B-roll to make your video feel immersive and personal.
- Strategically distributing your video—using it on your website, email sequences, social media, and even personal DMs to build relationships.
The Time to Start is Now
What struck me most about this conversation was that a brand video isn’t just another task on your to-do list—it’s a long-term asset that keeps working for you for years. If you’ve ever wondered how to make your business stand out in a sea of content, this is it. You don’t have to constantly churn out short-form videos or spend hours posting; instead, one powerful, well-crafted video can do the heavy lifting for you. If you’re ready to create your own brand video, grab Mariana’s free cheat sheet at brandmagnetic.com and start turning cold traffic into loyal customers.
For Further Pinterest Marketing Resources:
Watch: Pinterest Marketing Best Practices for Beginners
Shop: Simple Pin Blueprint Mini-Course
