Today on the podcast, I talked about how to convert Pinterest traffic into email subscribers and, ultimately, into loyal customers. Pinterest is a unique platform because it delivers “cold traffic”—people who don’t know you yet but are searching for solutions. Unlike Instagram or TikTok, where engagement is more personal, Pinterest functions like Google or YouTube, making it an incredible tool for long-term business growth. To help us dive into the art of email conversion, I invited Shlesha Pandey from Banyan Agency, an expert in email marketing and conversion copywriting. She shared actionable strategies for optimizing opt-ins, nurturing leads, and increasing revenue through email—so get ready to take notes!
The Secret to High-Converting Opt-Ins
A common challenge business owners face is knowing what kind of opt-in to offer. Shlesha explained that instead of just throwing a discount code at visitors, businesses should focus on the customer’s journey. What will help them take the next step? One of the highest-converting opt-in strategies is the micro-yes technique—a three-step pop-up that first asks a simple question like, “Would you like 10% off?” before revealing the email entry form. This subtle psychological shift increases conversions dramatically. Shlesha also emphasized testing different pop-up messages to refine what works best, because even small wording changes—like “Congrats! You’ve unlocked 10% off” instead of “Get 10% off”—can make a big impact.
What Happens After They Subscribe?
Once someone joins your email list, the real work begins. Shlesha stressed that the first email should be clear, concise, and valuable. If a discount was promised, put it front and center—don’t make customers hunt for it! Beyond that, the email should highlight what makes your brand unique in a way that connects with the reader’s needs. Instead of listing ingredients or features, tell them how your product will make their life better. And for businesses with higher-ticket products, she recommended focusing on education and testimonials to build trust over time. A well-crafted email sequence can turn hesitant browsers into confident buyers, sometimes in less than a day!
How Often Should You Email?
One of the biggest fears around email marketing is sending too many emails and annoying subscribers. Shlesha debunked this myth, explaining that people who sign up expect to hear from you! The key is to offer a mix of value-driven content—such as educational emails, behind-the-scenes stories, and testimonials—along with promotions. Brands should aim for at least one email a week and gradually increase frequency based on engagement. She also emphasized that unsubscribes are not a bad thing—they simply mean you’re refining your list to people who are truly interested.
The Power of Email for Long-Term Growth
Finally, we discussed why email marketing should be a priority in any business’s marketing strategy. With a well-optimized email flow, businesses can expect at least 30% of their revenue to come from email. That’s a significant return compared to social media, where platforms control your reach. Shlesha encouraged business owners to focus on both lead acquisition and customer retention—using post-purchase emails to ask for reviews, offer refill reminders, and nurture long-term relationships. If you’re feeling overwhelmed with email, start small, test what works, and remember: your email list is one of the most valuable assets your business owns.
If you’re looking for inspiration, Shlesha has a free guide with 158 email ideas to help you never run out of things to say! You can find it at banyan.agency. I highly recommend checking it out, and if you need help with Pinterest marketing, my team at Simple Pin Media is always here to support you. Thanks for tuning in—until next time!
For Further Pinterest Resources:
Watch: How to Use Pinterest to Grow Your Email List
Shop: Grow Your Email List Using Pinterest Workbook
