Pinterest Presents 2025: Key Takeaways and What It Means for Marketers
I just finished watching the replay of Pinterest Presents 2025, and wow—there’s a lot to unpack. Although I couldn’t catch the event live, the replay (linked below) gave me a solid look at where Pinterest is headed. Now in its fifth year, the virtual event emphasized product innovation, ad updates, and shopping integrations, all while leaning into Pinterest’s unique identity. The overarching theme, “It’s Different Here,” was more than just branding, it was a clear declaration of Pinterest’s intention to stand apart from the traditional social platforms.
Visual Discovery Is Taking Over Search
One of the standout messages from the event was how Pinterest is shifting from text-first search to visual-first discovery. As someone who works closely with clients on catalog uploads and shopping campaigns, this trend feels exciting. Pinterest emphasized that users often “know it when they see it,” which makes perfect sense because visual search is about helping people find inspiration even when they can’t describe what they want. Tools like Your Shop are evolving to personalize the shopping experience, offering tailored product suggestions that move users closer to making decisions, not just pinning for inspiration.
Smarter Ads, Better Shopping Tools
If you’ve dabbled in Pinterest ads before and walked away unimpressed—this is your sign to come back. The platform has leveled up with enhanced automation, AI-powered catalog features, and full-funnel ad capabilities. Tools like Performance Plus now allow brands to target everything from awareness to conversion. You can even highlight promotions automatically, sync your Shopify deals, and give shoppers local inventory insights. While Pinterest ad optimization is slower than Meta (think Hawaii time vs. NYC time), the results are more sustainable and data-rich once momentum builds.
Pinterest Trends Are a Goldmine
Pinterest also rolled out an updated Trends tool, and I’m genuinely excited about this. With improved filtering, seasonal forecasting, and real-time product insights, the new tool is designed to help creators and brands stay ahead of consumer behavior. Trends on Pinterest last 2x longer than other platforms, so you’re not chasing fads, you’re planning with real data. We’ve relied on the current trends tool for years to craft high-performing strategies for our clients, and this update is going to take it to the next level.
Pinterest Is Investing in Positivity and Gen Z
Another major highlight? Pinterest’s focus on creating a healthier, more positive digital space. CEO Bill Ready made a compelling analogy: what if social platforms competed to be safer—like car brands compete on safety features? Pinterest is leaning into that, especially for Gen Z, one of its fastest-growing user groups. They’re making under-16 accounts private by default and nudging younger users to engage outside of school hours. This thoughtful approach not only supports mental health but also sets a new tone for social media. It’s one of many reasons Pinterest continues to be such a strong platform for intentional content and meaningful engagement.
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If you missed Pinterest Presents 2025, I highly recommend watching the replay. It’s about an hour long and packed with insights that could reshape how you think about content, search, and advertising on the platform. And if you’re ready to get your Pinterest shop set up or want to test the ad waters again, my team and I are here to help. Just click this link to book a strategy call.
Thanks for reading! I’d love to know: what was your biggest takeaway from Pinterest Presents?
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