Answering Your Questions About Pinterest

What You Asked About Pinterest—And What I Really Think

As someone who calls herself the queen of questions, I believe no question is too “dumb” to ask because curiosity leads to clarity. During a recent webinar with over 800 registrants and 200 live attendees, I received a flood of insightful Pinterest-related questions. Although I couldn’t answer them all live, I’ve gathered some of the most common themes and want to address them here on the blog. Whether you’re new to Pinterest or trying to fine-tune your strategy, these questions hit on everything from board structure to ads, and even AI concerns.

Pinterest Strategy: Boards, Pins, and Posting Frequency

One big topic was how to structure your Pinterest boards. Yes, sections within boards are still relevant. Most users only scroll three to four times, so using sections to create subcategories can keep your boards clean and user-friendly. When it comes to the number of boards, there’s no magic number. Instead, aim for quality and relevance over quantity.

As for pinning frequency, I often get asked, “Is five pins a day too much?” Not if you have the content to support it, but I actually recommend one pin per day if it helps you stay consistent. Regular pinning matters more than volume. If you’re using scheduling tools like Tailwind, skip the Smart Loop and stick with fresh pins to stay aligned with Pinterest’s best practices.

Pin Design, Videos, and What Really Works

Another theme was pin styles and video content. Should you stick to a consistent look? Not necessarily. Pinterest users don’t see your pins all at once, so you have room to experiment with colors, overlays, and seasonal vibes. While brand consistency is great, user engagement should guide your creative decisions. Text overlays usually win, except in niches like fashion or home decor, where imagery alone can carry the message.

Video pins came up too, and while some creators love them, others don’t see much return. If you’re seeing mostly video in your personal feed, that’s likely because of your engagement patterns. Test video if you haven’t already, but remember that quality and relevance trump format. Ads also came up here; Don’t scroll past them. Study what works about them, from CTAs to design inspiration. They’re often a goldmine for strategy.

Pinterest Ads & Keywords: What’s Worth Your Time?

Many of you asked about Pinterest ads—how to run them, what they cost, and whether they’re worth it. My biggest piece of advice? Don’t run ads just for traffic. You need a conversion goal—email signups, product sales, or webinar registrations. Start with one campaign and let it run for at least two weeks before adjusting. We’ve seen clients get 15x ROAS, and even modest returns can be huge once you scale.

Other smart questions were about keyword usage and tagging. No, you shouldn’t put links in pin descriptions; there’s a dedicated URL field for that. But tagging products in your pins? Absolutely! It improves engagement and gives users exactly what they’re looking for. Just make sure the destination page matches expectations. If you’re doing affiliate marketing, authenticity is key. People connect with real, human reviews more than AI-generated fluff.

Related: Pinterest Ads Management

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Does Pinterest Work for My Business? (Yes—If You’re Strategic)

Pinterest works for more niches than you think. SaaS, B2B services, and sustainable product brands all have a place; If people are searching for it, there’s a strategy to reach them. A quick search in the Pinterest app can tell you whether your niche has an audience. Even lesser-known categories can work if you focus on targeting, smart keywords, and helpful content.

I also loved a question about balancing user intent vs. reach. Sometimes broader terms give you more visibility, but niche keywords bring better engagement. Choose based on your business goals. I’d rather have a smaller, loyal audience than a larger one that doesn’t convert. Your Pinterest presence should be about building trust, value, and real connections; something automation or AI can’t do alone.

Final Thoughts: Keep Learning and Keep Asking

There were hundreds more questions I didn’t cover here, but I’ll continue answering them in future episodes, webinars, and emails. Join my free weekly newsletter to stay up-to-date on what’s working with Pinterest, industry changes, and insider tips. Head to simplepinmedia.com/newsletter or scroll down below to sign up.

Have more questions? Keep asking. Keep testing. And if you need help, remember Pinterest doesn’t have to stay on your plate. We’d love to help manage it for you.

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