What Is Pinterest Predicts Weekly?
Hey there and welcome back! Today, I want to talk about one of my favorite tools from Pinterest: Pinterest Predicts Weekly. It’s a short, weekly trend forecast that Pinterest releases specifically for business users. Every week, they share what people are searching and planning for across their 578 million monthly users. And here’s what makes it different from other trend reports: while Instagram or TikTok show you what’s trending right now, Pinterest shows you what people are planning for next. That means it’s one of the most valuable tools for long-term marketing strategy.
Related: Content Planning Using Pinterest
Why Planning Ahead Matters on Pinterest
Pinterest users are planners. Unlike the “in-the-moment” behavior we see on other social platforms, Pinners tend to plan their purchases or projects at least 45 days in advance. So when you see “Pinterest Predicts Weekly” trends, it’s really a look into the future of what people will soon be buying, wearing, or cooking. For example, instead of running a last-minute Black Friday promotion, I recommend creating gift guides or seasonal idea boards early in the fall. Pinterest users are saving and organizing long before they start spending, which means your content should meet them at that stage.
Related: How to Market Your Products for the Holidays
How to Use Pinterest Predicts Weekly
Each edition of Pinterest Predicts Weekly highlights specific categories like fashion, food, home, and wellness, along with the exact percentage increases in search volume. Every term links directly to trends.pinterest.com, where you can dig into visuals and related searches. These aren’t random spikes; they’re real-time signals showing momentum and consumer interest. I like to think of it as Pinterest handing us a marketing cheat sheet each week, showing us what’s gaining traction before our competitors even notice.
Related: How to Create Content From the Pinterest Trends Tool
Real-Life Examples for Creators and Sellers
Let’s say you’re a food creator or caterer and you notice “fancy appetizers” trending up 140%. You could immediately create a pin titled “Fancy Appetizer Ideas for Holiday Parties”, publish it that same week, and link it to your blog or booking page. Or, if you’re a clothing boutique owner and see that “fall dinner party tablescapes” are trending, you can connect your fashion content by posting “What to Wear to a Fall Dinner Party.” The goal is to align your products or content with what people are already searching for and use their exact language in your pins and descriptions.
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Related: Troubleshooting Pinterest Keywords
Staying Consistent with Weekly Insights
This approach isn’t just about one post or one campaign. When you make it a habit, checking Pinterest Predicts Weekly every Wednesday and creating timely, trend-aligned content, you stay ahead of the curve. That’s exactly why I include it in our Pinterest Made Simple newsletter. Every week, I share the latest report, links, and actionable insights to help you plan smarter and market better. If you haven’t already, sign up so you never miss a chance to see what’s trending before everyone else does.
For More Pinterest Marketing Resources:
Example of Pinterest Presents Weekly
Pinterest Templates – Simple Pin Shop
Watch: Get Your Pins Seen by Pinners on Pinterest
