Where are the Men on Pinterest?

Why I Wanted this Conversation

It’s been a while since I’ve done an interview on the Simple Pin Podcast, and I’ve been itching to revisit a question I explored years ago: Are men really using Pinterest, and how, exactly? In 2025, the landscape feels different. So I invited fellow Pinterest Educator Program creator Corbin White, a DIYer-turned-marketer who started on Pinterest in 2020, grew fast, and now teaches Pinterest and ads. We also referenced Pinterest’s Men’s Trends Report and linked it (plus Corbin’s channels) in the episode show notes.

From DIY Newbie to Full-Time Creator

Corbin’s origin story is peak 2020: he and his wife bought a very blank house, he downloaded Pinterest for ideas, and despite posting anxiety, he hit publish on his golden birthday weekend and never looked back. Pinterest felt less toxic and didn’t require him to show his face, which helped him build that “posting muscle.” Two years later, while still running paid ads at his day job, a long-term Home Depot brand deal tipped him into full-time creator mode. Eventually, he added a second business teaching marketing and Pinterest, which had amazing growth, but he’s honest about the cost of splitting focus.

Are Men on Pinterest? (Short answer: yes—just differently)

Corbin’s analytics still skew female on Pinterest (more balanced on YouTube), but he sees real traction for men in home improvement, fitness, fatherhood, budgeting/finance, and life at home, all echoed in Pinterest’s trend buckets. He’s less convinced about gaming on Pinterest (compared to Twitch), but we both agreed the workflow is the real barrier for many men: boards confuse new users, and the “pin → board” flow feels different than posting to an IG/TikTok feed. The flip side? Boards are the superpower of Pinterest, public or secret, and why content remains so discoverable and useful over time.

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Ads, Search, and Shelf Life (the Pinterest edge)

Coming from Google/Facebook ads, Corbin sees Pinterest ads improving (catalogs, pixel), but success hinges on search demand. His quick test: search Pinterest for your niche keywords; look for related profiles; note gaps (demand without competition is gold). Pinterest buyers are often new to your brand and on a longer path: saves today, purchases weeks later. That’s why cross-promoting to YouTube/blogs works so well: pins spark discovery; long-form content delivers the conversion “one-two punch.” If you’re going organic, plan to commit 6–12 months (ideally a full year to ride seasonality). The payoff is longevity: pins can send traffic for months or years, unlike the 24–72 hour shelf life on short-form feeds.

Where It’s Headed—and Why I’m Optimistic

From sneaker boards to motocross to (yes) Pokémon, Gen Z and Gen Alpha are curating interests on Pinterest because it’s calmer, search-driven, and parent-approved. That bodes well for “men on Pinterest” as these cohorts age. My takeaway after talking with Corbin: if your audience plans, researches, or collects before they buy, Pinterest deserves a seat at your table. Start simple, organize with boards (secret if you need), and let the platform’s shelf life work for you. Want the full conversation, links to Corbin, and the Men’s Trends Report? Check the episode show notes, we linked everything there.

Podcast Episode