Growth on Pinterest
Remember that data series I ran? No. Well, here’s a refresher since it was two months ago. I took all the data I had collected over the last year and a half from Google analytics and started crunching numbers and creating graphs so I could prove to myself that what we were doing was working, or not working. What a fascinating study! I learned so much about images, scheduling tools, and pinning frequency. I detailed my findings in all of these posts:
- Does pinning frequency affect traffic?
- How do scheduling tools affects traffic?
- Should I Use Branded Images on Pinterest?
So why did I share all of this with you?
One of my core values as a Pinterest for business strategist, is to teach healthy pin habits. Ones that are business building and designed to increase traffic, grow your email list and make money. I want whatever advice I put out there to be founded on facts and not create mayhem. It’s a waste of my time and yours.
What matters the most is knowing your account. No quick fix strategy, number of pins per day, branded image, scheduling tools or deleting pins is going to be your surefire way to success on Pinterest. It takes work!
Those that know their tribe and consistently work to provide useful content will win. And the wins don’t happen overnight, they happen over the long haul. (Picture the slow moving locomotive crawling up hill.) That’s the beauty of Pinterest. What works today will most likely still be working for you in 2 years!
Read through the data, ponder on some of the findings and come up with a system that works for you. Pinterest isn’t confusing. Pin the best of what’s already working for you mixed with some new content and you’ll see forward movement.
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