Pinterest Group Boards
“How do you become part of a group board?” It’s a question I get quite often so I figured I would answer here. But first, let’s talk first about Pinterest group board 101. Then we’ll dive into how to join Pinterest group boards.
What are group boards?
**Make sure you listen to this podcast for a full understanding of Pinterest group boards.
Group boards are collaborative boards where 2 or more people pin to a board. The board is hosted on one person’s account and other pinners are invited to pin. Most group boards have rules like the one below.
To find a group board quickly look for the circle in the bottom left corner as indicated below.
How to join Pinterest group boards?
There are three easy ways to join group boards on Pinterest:
- Pingroupie.com — A very user-friendly site where you can put in your topic to find group boards. Click through to determine if the board is a good fit (has at least the same number of followers or larger and looks as though there are repins on pins).
- Facebook Pinterest Collaborative Boards group — This is primarily open to only bloggers but you might be able to email the admin to request access.
- Email the board owner — Find some fellow pinners within your niche and search their boards for other group boards. Click on the board to see if the board owner has left contact information in the board description. If so, drop them an email with the necessary information so they can add you.
Group boards are a great asset for building your platform on Pinterest. Make sure to share your best, pin from the board and follow the rules. This makes for the best pinning environment.
Choosing the Right Group Boards
Like mentioned above group boards can be an asset but you need to make sure you are on the right ones. First, make sure they fit your niche. It doesn’t make sense for a food blogger to be on a DIY board that only showcases DIY projects. A food blogger will have little to no content that would apply to that board.
Second, look for boards that have search friendly board titles. For example, it’s best to be on a board that is titled, “Social Media Marketing Tips” than simply titled, “Social”. Go for the boards that are smart with their names.
Third, activity. Does the board look active? Are the pins on the board good content or do they look more like spam? Aim to be on boards that deliver value as opposed to just looking at the follower number. Follower numbers don’t translate to a good board. If the board has a ton of contributors and no one is pinning good content, steer clear.
How many group boards should I be on?
There is no hard and fast rule but I aim to have the number be less than my personal boards. I want my personal boards to shine. Aim for 70% personal boards and 30% group boards. For me I have 37 boards. Only 7 or so of them are group boards.
How can we use them effectively while remaining true to our brand and its values?
This is a tough one but the goal for any marketing is to target your end user and remain true to what your niche is. If you’re not a food blogger it doesn’t matter how awesome the group board is, it’s not your target market. Keep head down focused on your niche and the traffic will come. It just might take a bit longer for you than others.