Updated April 15, 2019
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Scheduling Tools for Pinterest
Here’s one of the biggest questions from people in the Pinterest marketing community is what’s the best scheduling tool to use. Not only the best but what’s our favorite and most cost-effective.
Let’s start first by outlining what scheduling tools are and how they help your business.
A scheduling tool for Pinterest or any other social media platform allows you the ability to post content to the platform at a later time that you designate. Not only does this free up your time, but it allows you to plan out a week or more worth of Pinterest scheduling without taking up time in your week.
An example of how this looks practically — you sit down on Sunday, look at what you want to go out onto Pinterest over the week, and plug those pins into your scheduling tool. Then the scheduling tool will drip out the content over the week at the times you choose or the tool chooses for you.
Best Scheduling Tools
When I first started Simple Pin Media and managing for clients, I was using a tool called ViralTag. It felt a little bit clunky but it was all we had.
Then one year later, Tailwind released their scheduling tool as well. We tested it and instantly moved all of our clients over to the platform and haven’t used anything else since.
Why? Two reasons — ease of use and analytics reporting.
Ease of use — the hard part about Pinterest marketing is to come up with a strategy that makes sense for both the platform and the content you have. You’ve just spent a chunk of time looking at analytics and mapping out where you’re going to put the pins. A scheduling tool that has smart scheduling (like Tailwind does) allows you to select your pins and they put the pins in at the right time through their Smart Queue. Less thinking is a big win!
Analytics Reporting — I need data. I’m prone to throwing darts and hoping they hit the target so when a program provides me with good data on boards, pins, and performance, I’m forced to dig in and make sure my darts are hitting the right place.
Credibility! Okay, this is a bonus one. But in our industry, we’ve seen programs come and go. One, in particular, was shut down by Pinterest for not following their best practices. That’s a deal-breaker for me. I want whatever I’m using for my clients and myself to be approved by Pinterest. Tailwind is an approved marketing partner.
The last feature we love about Tailwind, and I promise this is not a crush fest on Tailwind, but Tribes is another amazing feature.
Tailwind Tribes allows you to share your pins with tribe mates and they share your pins as well. It’s the perfect alternative to Facebook share groups.
We have a few podcasts devoted to Tribes and how to use them effectively:
Pinterest Scheduling Resources
If you’re looking to get up and running fast with Tailwind, you can join the Simple Pin Collective and gain access to our How to Master Tailwind course.
Whatever you choose for your scheduling tool, ask yourself — does it save you time, money, and the need to dig further for analytics? If so, keep it. If not, move to Tailwind. Get a 30-day free trial (100 pins) to test it out.
What’s your favorite Pinterest scheduling tool and why?