Every week I tackle your burning Pinterest questions helping you maximize your Pinterest strategy. This week’s question comes from Cat,
Do you have a favorite, cost-effective pin scheduler? Or feel one is needed for those of us who are solo authorpreneurs? I investigated three managers that run about $10 monthly for a beginning account: Tailwind, Buffer and Board Booster. I am leaning toward Buffer b/c it offers broader Social Media functionality beyond Pinterest but read Tailwind is more efficient.
Pinterest Scheduling Tools
I have used a variety of scheduling tools and Tailwind is my favorite. My team loves it too! It’s just $10-$15 per month, depending on your package. You get access to great analytical insights, can connect your Google analytics, batch pin, interval pin and eventually you’ll be able to find content while in Tailwind. (This is still in beta.) The smart-scheduling option takes the guess work out of choosing the best times and pinning is incredibly easy. Anything that makes my job easier is a winner.
I used Viraltag for over a year and when Tailwind came out I jumped ship immediately. I know they have just changed up their platform so I can’t speak to the ease of use now but it’s not the best choice for me in terms of ease of use and customer support. (Or at least it was last year.)
Board Booster gets rave reviews by some users however I found the set up process tedious and not helpful for our client base. That being said, I know some business owners and bloggers love to set it up and forget it. There are several tutorials (and you’ll need one) that will walk you through the set up process. The program is best for those pinning more than 50-75 pins per day. Find out if Board Booster is right for you.
Buffer is a great option for those looking for an all-in-one scheduling tool. While I have not used it personally, it sounds like a great fit for those using other social platforms. However, for the $10 plan there is a limit of only 100 social posts per month. You will exceed that with Pinterest alone so if you don’t plan on doing live pinning then it would not be a good choice.
Now, let’s tackle the question of if it’s a need for ‘solo authorpreneurs’.
I’m not a big fan of saying that something is essential for everyone but I am a fan of productivity and making sure you’re using your time wisely. Pinterest can be a time suck that drags you down it’s black hole of recipes, diy projects and articles. If you’re prone to distraction I would definitely say a scheduler is your best weapon against Pinterest crushing your productivity. You can take 1 hour 2x per week and schedule all pins keeping your work efficient.
If you’re not prone to all the deliciousness on Pinterest, go ahead and pin daily but keep in mind, you have to pin daily and at least 10 pins per day. This can be done in 10 minutes by scrolling through Pinterest or pinning from your favorite websites. Aim for the evenings hours and all day Saturday and Sunday. Smart Feed has changed up the way pins are viewed but I still believe these are optimal times.
What’s your favorite Pinterest scheduling tool and why?
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