Search Results for: trends

Why I Wanted to Talk About Pinterest Differently This year, I’ve been intentional about interviewing creative people who are using Pinterest in ways that go beyond traditional marketing, and Lyrik Fryer from Work Play Branding immediately stood out. When I first saw how her team uses Pinterest as a collaborative tool with clients, not just…

Who Is Behind Pinterest Predicts 2026 As we head into 2026 and celebrate nearly ten years of the Simple Pin Podcast, I wanted to kick off the year in a meaningful way. That meant going straight to the source. I sat down with Sydney Stanback, the head of global research and content at Pinterest, for…

The Biggest Pinterest Updates From May–November 2025 Over the last several months, Pinterest has been rolling out update after update, sometimes two or three a month, and each one is aimed at improving the experience for pinners, creators, and advertisers. I’ve been watching these closely inside my business, and in this post I’m walking through…

Why Pinterest Still Matters for Online Stores I talk with a lot of shop owners who either ignore Pinterest or set up an account and never return. I get it. Pinterest has a reputation for being all recipes and wedding boards, yet it has become one of the strongest discovery tools for shoppers. People come…

Why Pinterest Boards Changed How I Approach Marketing When I sat down with another Pinterest educator recently, we ended up talking about something I hadn’t questioned in years. Boards. I’ve used Pinterest for so long that boards have always felt obvious. But for many marketers, they’re confusing enough to make them walk away before they…

What Is Pinterest Predicts Weekly? Hey there and welcome back! Today, I want to talk about one of my favorite tools from Pinterest: Pinterest Predicts Weekly. It’s a short, weekly trend forecast that Pinterest releases specifically for business users. Every week, they share what people are searching and planning for across their 578 million monthly…

Why Gen Z Is Taking Over Pinterest (and What That Means for Your Marketing) Lately, I’ve been noticing a huge shift on Pinterest, one that was front and center at Pinterest Presents 2025: Gen Z is dominating the platform. As a Gen Xer, I used to think of Pinterest as my digital scrapbook, a place…

Pinterest Presents 2025: Key Takeaways and What It Means for Marketers I just finished watching the replay of Pinterest Presents 2025, and wow—there’s a lot to unpack. Although I couldn’t catch the event live, the replay (linked below) gave me a solid look at where Pinterest is headed. Now in its fifth year, the virtual…

Rediscovering Passion After Burnout After 12 years of working in the Pinterest marketing space, I’ve seen trends come and go, but the one thing that never stops inspiring me is watching creators stay curious. That’s exactly what drew me to Meghan Hernandez. In this episode of the Simple Pin Podcast, I had the pleasure of…

Why Your Pinterest Traffic Is Down—and What to Do About It Lately, there’s been a lot of chatter about Pinterest traffic trending downward, and with it comes a whole slew of theories, including algorithm changes, technical glitches, and even the dreaded “AI slop” taking over. I get it. It’s frustrating to watch your numbers dip…