Update November 2020: Tailwind officially changed the name of Tailwind Tribes to Tailwind Communities.
In today’s episode, I am talking with Kim from Today’s Creative Life. Kim runs an effective tribe on Tailwind. So I asked her to come on the show and give my listeners some advice and help on how best to use tribes.
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Using Tailwind Tribes to Boost Pinterest Views
What Is a Tailwind Tribe?
A Tailwind tribe is a group of bloggers or people you connect with to share each other’s pins on a common topic. Not only is it a great way to keep track of people in your niche, but it gives you yet another way to assess the pin performance, since Tailwind tracks tribe shares and repins for you.
How do you go about setting up a tribe? It couldn’t be easier. You can invite people individually, or you can share the link to a tribe, say in a Facebook group, and people can choose to join. Kim’s first tribe was called “Let’s Eat.” She shared the link to her tribe in a Facebook group and had a lot of people join.
Those people started pinning to the board, and the result was that Kim was able to interact with a lot of people she didn’t know before. She has seen a higher level of reciprocity from tribes than she ever did in a Facebook share group.
How Tailwind Tribes Help Us at Simple Pin
Tribes are an effective solution for my team to share content here at Simple Pin. With over 100 client accounts to manage, getting content from one client to share on another client’s page was never an easy process. We tried different types of groups, but now we use one main Simple Pin tribe, as well as several niche tribes.
So should the average Pinterest user be excited about tribes? If so, why?
Kim says, “Absolutely!” Tribes gives you an opportunity to get your content in front of people that you don’t know. So a new audience is seeing your content. You also have control over which pieces of content are being shared.
How Do Tailwind Tribes Work?
If someone invites you to join a tribe, you simply click on the link to join. As you begin to pin to the tribe, you’ll need to understand and follow the rules as set forth by the tribe owner. These rules typically outline the number of your own pins you can add relative to the number of pins of other members’ content that you share.
As you choose other members’ content to share, those pins are automatically put into your Tailwind schedule. Using Tailwind tribes, you can easily fill your schedule with the types of content you want to share with your followers.
The 3 Main Elements That Make A Tribe Successful
When Kim first started using Tailwind tribes, she didn’t really have a lot of rules in place. But as time went on, she saw the need to set policies within the tribe, in order to make sure that members share others’ content as much or more than they add their own pins. Here are the 3 rules she came up with:
- Share 2 pins for each one you add of your own. If that seems too hard, then that tribe isn’t for you.
- The members have to stay active. It’s useful for absolutely nobody if a member isn’t sharing or contributing.
- The owner needs to stay active in maintaining the integrity of the pins being shared. If a pin isn’t Pinterest friendly, the tribe owner has the ability to delete the pin.
Q&A about Tailwind Tribes
I invited my Facebook group to submit questions about Tailwind tribes. Here are some of Kim’s answers to those questions:
Q– How do you find tribes to join?
A– The first and best way to find suitable tribes to join is to ask in your niche Facebook groups, or ask other bloggers that you know. Tailwind tribes also has a search feature for finding relevant tribes. If you can’t find a tribe, then start one and ask 3-4 other people to join you!
Take the bull by the horns and do it yourself; don’t wait for someone to ask you! ~Kim
*If you are a member of my Simple Pin Facebook group, there is a list in the Files section of Tribes.
Q– How often should you add the same post to 1 tribe?
A– On a large board, about once a month should be fine, if the owner hasn’t set rules for the timing of pins. Waiting 2-3 months is even better for smaller boards. And don’t just keep adding the same pin every single month; you have more than 1 pin, so share different ones.
Q– How long should you stay in a tribe to see if it’s a good fit for you?
A– Watch for your pins to be shared from the tribe. If you contribute pins, but there are no repins, then the members are treating the tribe more like a group board. Pinning to the tribe doesn’t put your pins in front of anybody; the members have to share them in order to get them out there.
I want people to be thinking about it, not in terms of what am I going to get? But in terms of, what am I going to give? When you have the frame of mind of helping other people in the tribe, that comes back to you. ~Kate
If you want more information on Tailwind Tribes and best practices as of 2019, give podcast episode 135 a listen. Alisa Meredith from Tailwind gives us TONS of actionable strategies and tips for using Tribes to your advantage.
Connect with Kim online:
Have you experienced success using Tailwind tribes to gain traction on Pinterest? Share in the comments below.
FYI — I have a private Facebook group where I love to chat all about Pinterest. Join me.