On today’s episode, we’re talking all about how to pin strategically on Pinterest. I am answering a question I get a lot here. “What should I do on Pinterest after I hit publish on a post?”
I feel like most people want the magic formula that will skyrocket their traffic, but I can tell you that there isn’t one. The fact is, there are many tactics you can use, but only one strategy. What does that mean?
How to Pin Strategically on Pinterest
Tactics vs. Strategy
Tactics are things like how many times you should pin per day, deleting pins, following/unfollowing, live pinning vs. scheduled pins, etc. These tactics don’t create content or move your business forward. They simply execute the strategy that you’ve set up.
So what is the strategy?
It’s the long-term plan for growth in your business through your content.
Let me give you an example- my post on how to clean up Pinterest boards has long been my most popular post. Knowing that, my strategy should be to create more content; content that either expands on that post or that offers value equal to that post.
Think about it, every time a reader clicks on the opt-in within that post, they are telling me loud and clear that they love this content and they want more of it. As a result of this post being so popular, I created a whole series of “how to” posts. When I did that, it grew my email list even more, which also increased my income.
My strategy was taking my original content and expanding on it to initiate growth for the long term.
Maintaining Your Joy in Blogging
No matter how much passion for your topic you start out with, every blogger can tell you that the time will come when you have to dig deep in order to keep going. Burnout is all too real and can appear out of nowhere if you aren’t careful.
Having a solid strategy can help head off that burnout before it has a chance to hit. A podcast listener left a comment on a previous episode:
I see others in my niche with much bigger numbers than I have. It is easy to compare my numbers with theirs and to let that rob my joy. Keeping my focus on who it is I am trying to help with my blog and why allows me to remain joyful and to avoid burnout.
With all that being said, in this episode, I am talking about tactics — what to do when you publish a post and how to get it out there on Pinterest. The first set of tactics I share came straight from the members of my Facebook group when I asked them this same question.
Pinning Strategies: Examples from Facebook Group Members
One of the group members uses the following tactics-
- Pin to my main board. This is the board where you pin all of your blog content, so it should be named whatever your blog is named. Avoid using the words, “Best of…”. Just use the name of your blog.
- Pin to two “side boards” that same day (defined as boards with related content).
- Begin interval pinning to other boards the following day.
Another group member shared the following strategy –
- Pin it to my main board. I make sure the description is keyword optimized.
- Add to Tailwind Tribes.
- Schedule to relevant group boards. This person schedules the pin to go out every 36 hours. Some people use 12-hour intervals, some use 24-, and others pin every 36 hours. There is no magic number, so do what works for you.
In our third example, the group member shared this method –
- Pin to my blog board first.
- Begin to scatter pin 1 day later, and schedule across all relevant boards every 2 days. If this person has 10 boards, they are slowly dripping the pin out for the next 20 days.
Some other responses from the group included the following tactics-
- Pin to feeder board first.
- Manually pin because their slots in Tailwind are full for the next few days.
- Pin to Tailwind Tribes later because it doesn’t drive much traffic for them when they pin new content immediately to Tribes.
- Pin to the board that has the best engagement. (Tailwind gives you this information)
- After pinning to the board with the highest engagement, cycle out to all other relevant boards.
- Pin to the most related board first, then work through the other boards.
One of the most unique tactics shared in the group (and one that generated the most buzz) was this one from a member named Martha-
I pin to my main board, then I grab the URL of the pin and go back and edit my post on the blog so as to include several links in the post that say, ‘Pin this recipe now’, linking to the pin on my board. Since I started doing this, I see an increase in people using those links to pin, versus the share buttons on my site. It helps the specific pin on my board get more engagement.
I think this is brilliant because it not only gets more saves, but that board gets more engagement as well. I want some of you to try this one and see how it works for you!
Using Pins in Email and on Facebook
Kristie Hill (whose been on the show discussing Pinterest analytics and Pinterest account growth) is an admin in the Facebook group along with me. She contributed a great tip that was similar to Martha’s tactic.
When Kristie inserts the pin URL link in her blog post, she actually tells the reader what to do with the pin. It says something like, “Pin it now”, or “Pin this to your recipe board.” Giving the reader specific actions that you want them to take always increases engagement.
Kristie also includes pin links in her email newsletters. Michelle of Making Sense of Cents shared that shey also uses this tactic back when she talked about affiliate marketing here on the Podcast. Go back and listen to that if you missed it and learn how Michelle increases her affiliate income using this method.
Another Facebook group member said that if she doesn’t have enough relevant boards for a pin, she will share to group boards until that pin has been pinned 4-6 times in a month. She also shares the pins in Facebook groups on a weekly pin share thread.
The important thing to remember here is to try different things and find out which ones work best for you. Which of your tactics take you too long? Ideally, I don’t want you spending more than 2 hours a week scheduling your pins. Figure out how to be the most efficient to get the best results.
How We Pin Strategically at Simple Pin
Most of our clients pin their new blog posts to their main blog board and then we grab the link from there. We do have a few clients that don’t want to use Pinterest at all (that’s why they hired us!). In those cases, we follow them either through a blog reader or just check their blog every day. When a new post appears on the client’s blog, we grab the link and schedule it to our in-network niche tribes.
We then schedule the new pin to their most relevant personal boards, the relevant boards within the Simple Pin boards, and then to any relevant group boards that the client belongs to. This enables us to get their content out circulating within Pinterest. Some clients like to do some of their own pinning, so we work with each client to set up their account the way that best suits them.
What I hope today’s Podcast has done for you is to give you ideas for tactics to try. You need to choose the ones that best suit your available time, your desired level of involvement, and your level of business. I don’t know everything there is to know about Pinterest. Some of you are well versed in your tactics…you know exactly what works. In the end, remember that it’s all about consistency and adding quality content to your blog that brings value to your readers. Be sure that your tactics leave room for creating great content.
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