The post was updated in June 2018.
On today’s episode, we’re talking all about how to pin strategically on Pinterest. I am answering a question I get a lot here. “What should I do on Pinterest after I hit publish on a post?”
I feel like most people want the magic formula that will skyrocket their traffic, but I can tell you that there isn’t one. The fact is, there are many tactics you can use, but only one strategy. What does that mean?
How to Pin Strategically on Pinterest
Tactics vs. Strategy
Tactics are things like how many times you should pin per day, deleting pins, following/unfollowing, live pinning vs. scheduled pins, etc. These tactics don’t create content or move your business forward. They simply execute the strategy that you’ve set up.
So what is the strategy?
It’s the long-term plan for growth in your business through your content.
Let me give you an example- my post on how to clean up Pinterest boards has long been my most popular post. Knowing that my strategy should be to create more content; content that either expands on that post or that offers value equal to that post.
Think about it, every time a reader clicks on the opt-in within that post, they are telling me loud and clear that they love this content and they want more of it. As a result of this post being so popular, I created a whole series of “how to” posts. When I did that, it grew my email list even more, which also increased my income.
My strategy was taking my original content and expanding on it to initiate growth for the long term.
Maintaining Your Joy in Blogging
No matter how much passion for your topic you start out with, every blogger can tell you that the time will come when you have to dig deep in order to keep going. Burnout is all too real and can appear out of nowhere if you aren’t careful.
Having a solid strategy can help head off that burnout before it has a chance to hit. A podcast listener left a comment on a previous episode:
I see others in my niche with much bigger numbers than I have. It is easy to compare my numbers with theirs and to let that rob my joy. Keeping my focus on who it is I am trying to help with my blog and why allows me to remain joyful and to avoid burnout.
With all that being said, in this episode, I am talking about tactics — what to do when you publish a post and how to get it out there on Pinterest. The first set of tactics I share came straight from the members of my Facebook group when I asked them this same question.
Pinning Strategies: Examples from Facebook Group Members
One of the group members uses the following tactics-
- Pin to my main board. This is the board where you pin all of your blog content, so it should be named whatever your blog is named. Avoid using the words, “Best of…”. Just use the name of your blog.
- Pin to two boards related content.
- Begin interval pinning to other boards the following day.
Another group member shared the following strategy –
- Pin it to my main board. I make sure the description is keyword optimized.
- Add to Tailwind Tribes.
- Schedule to relevant group boards. This person schedules the pin to go out every 36 hours. Some people use 12-hour intervals, some use 24-, and others pin every 36 hours. There is no magic number, so do what works for you.
UPDATE June 2018: Pinterest has recently recommended starting with pinning your new content to the most relevant boards FIRST. Then pin it to your main board. This is the strategy we recommend and encourage our clients to use now instead of pinning to the blog board first.
Using Pins in Email and on Facebook
Kristie Hill (who has been on the show discussing Pinterest analytics and Pinterest account growth) is an admin in the Facebook group along with me. She contributed a great tip that was similar to Martha’s tactic.
When Kristie inserts the pin URL link in her blog post, she actually tells the reader what to do with the pin. It says something like, “Pin it now”, or “Pin this to your recipe board.” Giving the reader specific actions that you want them to take always increases engagement.
Kristie also includes pin links in her email newsletters. Michelle of Making Sense of Cents shared that shey also uses this tactic back when she talked about affiliate marketing here on the Podcast. Go back and listen to that if you missed it and learn how Michelle increases her affiliate income using this method.
What Pinterest says: “It’s okay to save a Pin to multiple boards, but save to the most relevant one first—that Pin will get distribution priority. Saving to irrelevant boards won’t help and may hurt the distribution of your Pins.” — best practice guide
How We Pin Strategically at Simple Pin
We pin our clients’ new blog posts to their most relevant boards first and then to their main website board. To keep on top of new content we follow them either through a blog reader or just check their blog daily. When a new post appears on the client’s blog, we grab the link and schedule it to our in-network niche tribes.
We then schedule the new pin to their most relevant personal boards, the relevant boards within the Simple Pin boards, and then to their blog board and any relevant group boards that the client belongs to. This enables us to get their content out circulating within Pinterest. Some clients like to do some of their own pinning, so we work with each client to set up their account the way that best suits them.
What I hope today’s Podcast has done for you is to give you ideas for tactics to try. You need to choose the ones that best suit your available time, your desired level of involvement, and your level of business. I don’t know everything there is to know about Pinterest. Some of you are well versed in your tactics…you know exactly what works. In the end, remember that it’s all about consistency and adding quality content to your blog that brings value to your readers. Be sure that your tactics leave room for creating great content.
Want to join my private Facebook group where we love to chat all about Pinterest. Join here.
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