Should You Delete Pins on Pinterest?
Earlier in 2015, a post circulated about how deleting your older pins on Pinterest, those with little to no repins, could actually boost your follower numbers. It went nuts and sent many Pinterest users on a mission to delete as many pins as possible to boost their follower numbers. As a result, I was sent many emails asking me if I thought it was a good strategy. With the new year, people got back into searching out the best strategies for Pinterest and the deleting pins question ended up in my inbox, again. So let me share my answer, the same answer I give everyone.
First, my main core belief for business for Pinterest users is to build your brand using healthy pin habits — good time spent managing, pinning useful pins, and creating images that encourage clicks to your website. My hope and desire for every business user is that you would be able to unlock the keys to your audience and deliver to them more of what you love, in turn, having them fall in love with you, your brand, and your community.
That being said, all Pinterest strategies that I present to my community have to filter through that core belief. Is deleting pins a business builder that will boost your business and build your community? No. Has it proven to increase traffic to your website and boost product sales? No.
For those two reasons, I’m out! (Shark Tank, anyone?) It’s not worth my time as a business owner if the strategy has not been proven to accomplish those two goals. (And by proven, I mean more than one account.) In addition, Pinterest has never said they endorse the strategy.
If you delete a pin too soon you run the risk of losing out on sudden search traffic. It can take time for your pin to circulate into the system due to Smart Feed. We’ve seen plenty of pins with 1-2 repins within 24 hours completely take off 7 days later into 25-50 repins. Why miss out on that?
Edited to add: Arabah Joy shared this in the comments below: Thank you. Just thank you. I had a dead pin from 18 months ago (with no likes or repins) go crazy last month and send me over 100K visits in a few weeks time. If I had listened to the delete pins argument, I would have missed it.
Um…who doesn’t want 100k visits??
The only time I endorse deleting pins is if it’s time sensitive, i.e. you ran a sale, or if the link is dead and the pin won’t go to the correct location. That’s it!
Take a deep breath business pinners, you can leave those pins there and it won’t hurt you. Instead, focus on pinning with the Pinterest momentum. Pin the best of what pinners already love and you’ll be rewarded with clicks and repins. Or spend your time on promoting a pin or monetizing your traffic with ads so you can make more money! Your time is better spent elsewhere.
Happy pinning and not deleting!