Converting a Pinterest Account
If you’re moving from personal to business use on Pinterest it’s important to know how to convert your personal Pinterest account into a Business Pinterest account. Many people get intimidated by the initial steps and give up. This is a huge mistake and you’ll be missing out on some essential information that is critical for growth on Pinterest.
We also have the following guides to continue helping you marketing your website on Pinterest
- New to Pinterest? Start here.
- Guide to Rich Pins
- Common Pinterest Marketing Questions
- The Complete Guide to Promoted Pins
Converting your account does take some technical skills but if you’ve ever hired anyone to help with web development ask if they could help you convert for a small fee. After that technical hurdle, you’ve just got 4 more steps and you’re set.
Step 1: Verify your new website with Pinterest.
You can convert your account to a Pinterest business account through Pinterest, but the most important step in the conversion process is verifying your domain. This is important because it causes Pinterest to recognize you as a legitimate business. You will also have access to Pinterest analytics, giving you a fantastic view into what your followers like to pin and the types of interests they have.
Step 2: Create a blog board
Next, create a blog board for all of your blog posts using the same title as your blog. This makes it easier for followers to find all of your awesome content in one place. Pin at least 10 posts to start and then add your latest post each time it’s published.
You can read the next 2 tips about how to convert a personal Pinterest account into a business Pinterest account on the Tailwind blog.
The biggest thing to think about when converting your account from personal to business is how to maintain your branding and vision. Think about who your target customer is and aim to create boards and pins that serve their needs. This will help not only guide your branding change but your content strategy over the coming years.
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