NOTE: The original blog post is below the first vertical image, but for the most accurate and up-to-date information, watch this YouTube video released in June of 2023. Pinterest made some pretty significant changes to Pin formats, which includes video.
For those of you who have been dying to learn how to upload a video to Pinterest, here’s your step-by-step tutorial!
For more information about the changes to Pin format, check out this podcast episode and blog post.
If you have any questions after watching the video, don’t hesitate to reach out to us at firstname.lastname@example.org. We’re happy to help!
How to Upload Video to Pinterest
Here’s a step-by-step tutorial for how to upload video to Pinterest. You will need a Pinterest business account, so make sure you’ve converted as regular user accounts will not have this option.
First, make sure the following video specs are in place:
- File type: .mp4, .mov or .m4v
- Max size: 2GB, or less; 30 min, or less
- Aspect ratio: We recommend square (1:1) or vertical (2:3, 4:5 or 9:16)
- Resolution: Min 240p
- Frame rate: No specification listed
What types of videos do well on Pinterest?
Any video that is less than one minute and a good teaser for your recipe, project or product. Videos less than 30 seconds performed best in our beta tests. For most industries, for each second longer the video is, the clicks and saves went down.
You can even do audiograms for your podcast, although these haven’t performed super well in our tests.
Those with food videos, the hyper-lapse style we often see on Facebook that gives users a glimpse of how easy the recipe is to make or shows the user the ingredients and how easy it is to make. They will pop over to your site in no time.
Craft or DIY videos that showcase how the project unfolds will inspire people to attempt creativity. Think about how your video can inspire your audience to take action. Knitting, creating a decor project or styling a house. These can all be quick teasers that draw your audience in and get them to click.
Now, how to do it!
Add Video to Pinterest
Step 1: Open up your Pinterest account and click on the “Create” tab at the top of your screen screen, to then click “Create Pin”.
Step 2: The next screen will pop up to upload your video and they’ve given all the right specs needed to the right of the upload box. Upload your video. Note that it could possibly take a while for the video to upload, but we’ve been seeing quicker and quicker upload times.
Step 3: Add your title, description, tags, and destination link (URL)
Step 4: Pick a board for your video. I recommend starting with the board that most closely matches the topic that the video covers. This will allow the keyword data to attach to the pin.
Step 5: Schedule your pin or publish it immediately. If you want the pin to go to multiple boards through scheduling, you’ll need to open up another tab, upload the video again and select publish at a later date.
Step 6: Share the video with your people! Grab the pin link and share on other social channels or your email list. This is a great way to extend reach for the pin, video and your website.
That’s it! Now you know how to upload video to Pinterest. Easy peasy, right?
If you’re a video creator this is such a great tool for drawing in new followers. Create a board dedicated to your videos. Instead of titling it your blog videos get creative with the keyword search. Something like gluten-free recipe videos.
We’d love to hear from you! Have you seen any success with video pins on Pinterest?