Updated April 2020
Finally, for those of you who’ve been dying to learn how to upload video to Pinterest, here’s your step-by-step tutorial!
If you know you want to start using video on Pinterest, but don’t have the time (or desire) to do it yourself, Simple Pin can do it for you with our new Video Pin Creation Services! Send us your video content and we’ll do the rest.
How to Upload Video to Pinterest
Many of you have been asking how to get the native video player for Pinterest. Here’s a step-by-step tutorial for how to upload video to Pinterest.
You will need a Pinterest business account, so make sure you’ve converted as regular user accounts will not have this option. In addition, previously they said, “only advertisers with a valid billing profile can upload a video on ads.pinterest.com or pinterest.com”. We have heard reports that this is not the case for all accounts, however, if you’re having trouble it may be worth adding a valid credit card to your Promoted Pins dashboard just to check all the boxes. Note: You don’t have to do a Promoted Pin, it’s just something to trigger having the option.
First, make sure the following video specs are in place:
- File type: .mp4, .mov or .m4v
- Max size: 2GB, or less; 30 min, or less
- Aspect ratio: We recommend square (1:1) or vertical (2:3 or 9:16)
- Resolution: Min 240p
- Frame rate: No specification listed
What types of videos do well on Pinterest?
Any video that is less than one minute and a good teaser for your recipe, project or product. Videos less than 30 seconds performed best in our beta tests. For most industries, for each second longer the video is, the clicks and saves went down.
You can even do audiograms for your podcast, although these haven’t performed super well in our tests. You can find some on the Simple Pin Podcast board here.
Those with food videos, the hyperlapse style we often see on Facebook that gives users a glimpse of how easy the recipe is to make or shows the user the ingredients and how easy it is to make. They will pop over to your site in no time.
Craft or DIY videos that showcase how the project unfolds will inspire people to attempt creativity. Think about how your video can inspire your audience to take action. Knitting, creating a decor project or styling a house. These can all be quick teasers that draw your audience in and get them to click.
Now, how to do it!
Add Video to Pinterest
Step 1: Open up your Pinterest account and click on the ‘+’ sign in the upper right of the screen to then click “Create Pin”.
Step 2: The next screen will pop up to upload your video and they’ve given all the right specs needed to the right of the upload box. Upload your video. Note that it could possibly take a while for the video to upload, but we’ve been seeing quicker and quicker upload times.
Step 3: Add your title, description and destination link (URL)
Step 4: Pick a board for your video. I recommend starting with the board that most closely matches the topic that the video covers. This will allow the keyword data to attach to the pin.
Step 5: Schedule your pin or publish it immediately. If you want the pin to go to multiple boards through scheduling, you’ll need to open up another tab, upload the video again and select publish at a later date.
Please note here that it can take, on average, 24 hours for your video pin to be approved. This is true for both organic as well as promoted video. You’ll need to check back to ensure the video did in fact, go live. You also won’t be able to share your video content until the video has been approved and is live.
Step 6: Share the video with your people! Grab the pin link and share on other social channels or your email list. This is a great way to extend reach for the pin, video and your website.
That’s it! Now you know how to upload video to Pinterest. Easy peasy, right?
If you’re a video creator this is such a great tool for drawing in new followers. Create a board dedicated to your videos. Instead of titling it your blog videos get creative with the keyword search. Something like gluten-free recipe videos.
If you want to hear more about our beta tests here at Simple Pin and what we’ve seen to be successful, check out this podcast 3 tips for creating video pins that convert.
Interested in using video on Pinterest to grow your business, but not quite sure where to start? Simple Pin can create videos for you! Just send us your video content and we’ll do the rest.