How to Get Your Pins Seen on Pinterest: What I Learned from the Pinterest Educator Team
One of the most common questions I get from my community is, “How do I get my pins seen on Pinterest?” Visibility on Pinterest doesn’t just mean more clicks, it can lead to more sales, more email signups, and more traffic overall. Over the years, I’ve learned that quality content always wins. Without it, even the best strategies can fall flat. Recently, as part of the Pinterest Educator Program, I had the opportunity to meet directly with the Pinterest team to learn exactly what they look for when deciding which pins to show. What I discovered was so helpful, I knew I had to share it with you.
Related: How The Pinterest Algorithm Works
Build a Strong Technical Foundation
Let’s start with the basics: The tech side of things. Pinterest has specific image and video requirements that matter more than you might think. For images, the recommended size is 1000 x 1500 pixels with a 2:3 vertical ratio, since that’s what most users engage with. Videos can be anywhere from 4 seconds to 15 minutes, but shorter is better; Ideally around a minute or less. Beyond visuals, your website’s functionality plays a major role. Broken links and slow load times can crush your reach. I once struggled with declining traffic, only to realize my web host was slowing everything down. After switching hosts, my numbers bounced right back. So take it from me; Check your site speed and audit your links at least once a year.
Related: Troubleshooting Pinterest Images
Focus on Engagement and User Experience
Once the technical side is solid, it’s time to think about how users actually experience your content. Pinterest favors pins that keep people engaged and clicking. That starts with image consistency; make sure the image on your pin also appears somewhere on your landing page. It helps users confirm they’re in the right place and builds trust. Next, pay attention to how your page feels once they get there. Too many pop-ups or poorly placed ads can push visitors away fast. I know we all want to grow our email lists or earn from ads, but balance matters. Give users space to read, explore, and enjoy your content before asking for something in return.
Related: Branding & Pin to Website Connection
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Keep It Honest: Trust and Safety Matter
Pinterest places a huge emphasis on trust and authenticity. As creators, we’re responsible for sharing accurate, positive, and safe content. That means steering clear of misinformation, manipulated media, or anything misleading. Be transparent about who you are and what you’re promoting because your audience will appreciate it, and Pinterest will reward it. Violating these rules can result in your content being removed or even losing your account, so it’s worth staying mindful. Authenticity isn’t just good ethics; It’s good strategy.
Related: The Latest AI Updates on Pinterest
Quality Over Quantity: The Real Secret to Pinterest Growth
If there’s one takeaway from all this, it’s that quality always beats quantity. You don’t need to post constantly; you need to post consistently with intention. Focus on strong visuals, functional links, fast load times, and a great user experience. Over time, that commitment builds momentum and credibility. Pinterest rewards creators who serve their audience well, and the effort you put into creating valuable, high-quality content will absolutely pay off.
If you haven’t done it yet, take a few minutes today to click on one of your pins and follow it to your site. Does it load quickly? Does the image match? Do you feel like you’re in the right place? If not, start there. Every improvement you make strengthens your foundation and helps your pins get discovered by the people who need them most.
Disclosure: This episode was produced in collaboration with Pinterest. As a Pinterest Educator, Kate partnered with the Pinterest team to share educational insights and tips.
For More Pinterest Marketing Resources:
Shop: Pinterest Marketing Blueprint Mini-Course
Watch: Top 3 Things You Should Do for Pinterest Marketing
