As a business owner, your email list is one of your most valuable assets. So let’s learn how to leverage Pinterest to grow your email list!
Today we’re going to be walking you through a process for growing your email list. I have with me Amanda from A Crafted Passion, whose been on the podcast before with me in an episode talking about promoted pin campaigns. Amanda used to work for Simple Pin as my assistant and I was so sad when she left!
Amanda’s blog is all about DIY home decor. She inspires moms to create, decorate, and celebrate. She worked for Simple Pin for about 2 years. She continues to help out occasionally on special projects (I just keep reigning her back in!).
If you haven’t yet invested the time into sending out a consistent newsletter to your subscribers (or haven’t even started an email list), this episode will help you get started. Even if you’ve gotten started, today’s podcast can help you to refine your list-building skills.
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Leverage Pinterest to Grow Your Email List in 3 Simple Steps
Step 1: Choosing An Email Service Provider
You absolutely need an email service provider to send marketing emails. Selecting one can be really overwhelming, since there are so many options to choose from. Amanda originally started out using Mad Mimi and it was super simple to use. She wasn’t sending out newsletters at that point. When she began to utilize email marketing more regularly, she moved on to MailChimp. Ultimately, she needed more sophisticated functionality to support multiple opt-ins on her site, and she ended up migrating to ConvertKit. She’s in love with ConvertKit’s visual automation feature!
I also started out using Mad Mimi, initially because it was free. One of the things I learned early on was that I needed to be consistent in emailing my people. Beth Anne from Brilliant Business Moms interviewed a guest on her podcast one time who offered up this sage advise:
If you only have 10-12 people on your email list, write to them as if they were sitting in your living room.
We recommend using a email service provider that has a free trial, that is user-friendly, and that allows you to tag. Tagging allows you to target people who have specific interests, like gift guides or promoted pins.
Step 2: Create Your Lead Magnet (AKA Your Freebie)
When people sign up for your email list, be sure to give them something in exchange. Some ideas to consider include:
- a coupon code
- a product buying guide
- a planner (like I do here at Simple Pin)
- a tips page
Offer something really amazing, something you could actually sell! That will make people totally willing to sign up in order to receive it. It might feel super overwhelming to create your freebie in the beginning. Don’t let this stop you from doing it. Also know that you’ll need to test things out until you discover what your audience responds to best.
Ultimately, you’ll create several lead magnets to target readers with specific interests. But let’s not get ahead of ourselves!
Step 3: Use Pinterest to Market Your Lead Magnet
The final step in the process is to use pinnable images to drive traffic to your lead magnet. Ideally, you should drive traffic to both a landing page for your freebie, as well as a blog post that touts all of the benefits of your freebie.
Maybe you don’t have a post about your freebie, but you have a landing page. Amanda uses Thrive Themes for her landing pages. The one disadvantage of landing pages is that they don’t allow you to “host” a Pinterest-friendly image on them. However, you can get around this challenge by uploading a pinnable image directly to Pinterest and then link it to your landing page.
Make sure there’s a clear call to action when creating the images that lead to your landing page. Try different options out and to determine which one resonates the best with your audience.
If you haven’t already, write a blog post about your freebie. Include pinnable images in your that blog post so that your audience can share it on Pinterest. Of course, you should be pinning it as well!
A New Resource for Turning Pinterest Scrollers into Email Subscribers
Amanda and I have teamed up to create a new product that expands on everything we’ve been talking about and goes into much more detail about how to leverage Pinterest to grow your email list. This 23-page workbook will walk you through the exact method we’ve used to turn Pinterest scrollers into engaged subscribers.
We cover a lot of ground in the workbook, including:
- Email list basics and tips for writing great emails
- We even give you a sample sequence!
- Direct and indirect promotion
- I share one of my favorite plugins for how to constantly promote my email list without updating all my posts.
- Lead magnet ideas and ways to create an amazing one for your audience
- Pinnable image creation tips
- Taking action to promote and grow
- Checklists, worksheets, and lots of examples!
We’ve also included a really useful guide that specifically caters to visual learners. Go get this super low-cost workbook to help you grow your list! Whether you’re a beginner or advanced Pinterest marketer, we know you’ll benefit from the information we share in this new resource.
One final tip — If you’re having a hard time figuring out what type of content to include in your email newsletter, subscribe to a few awesome email lists and gather inspiration from them. I have been reading every single one of Amy Lynn Andrews’ emails for 5 years now. Tsh Oxenreider is another blogger whose emails are hugely inspirational to me. Ruth Soukup’s Living Well Spending Less email is awesome as well.
Once you regularly read other bloggers’ newsletters, you’ll begin to know what you like and don’t like as far as content. Reading sample emails from these ladies and implementing the tips from our workbook will definitely help you to grow and nurture your email list.
After you subscribe to a few email lists, next be sure to grab Amanda’s new book Creative Momma: Empowering You to Create Amidst the Chaos. You’re sure to love it. It’s a beautiful book and perfect for you mamas that are in the trenches!
Finally, be sure to educate yourself about how email marketing has been affected by the European Union’s General Protection Guidelines (GDPR).
2:10 – A Crafted Passion
7:30 – Choosing An Email Provider
16:46 – Your Lead Magnet or Freebie
20:25 – Lead Magnet/Freebie Hurdles
25:46 – How to Grow Your Email List Using Pinterest
31:03 – Grow Your List Workbook
FREE Download - Guide for Building Your Email List with Pinterest
Learn how to grow your email list using Pinterest! Download our FREE printable Email Growth Guide