Pinterest board sections have been around since November of 2017. Pinterest initially tested them with a small group of beta users. Since then, they have rolled out the functionality to everyone.
Pinterest Board Sections are an awesome tool for typical users (i.e., the regular pinner), but not necessarily if you’re using Pinterest as a marketing tool. Let’s drill down a bit and focus on board sections so you can understand their purpose.
Pinterest Board Sections: A Primer
What are Board Sections?
Board sections are a way to create just that —sections within your Pinterest boards. Once you create a board, you can divide it into sections to categorize and organize your Pinterest board content.
For example, if you have a board for Bathroom Remodeling Ideas and you find a style (or two or three) you love, you can organize pins by style by categorizing them into a section within that board (e.g., modern farmhouse design, minimalist design, or modern).
By doing so, it makes it so much easier for you to find what you’re looking for later. Pinners were looking for a feature like this because some had been on Pinterest for years and their boards had thousands of pins. Having board sections allowed them to organize their pins more efficiently, which helped them to find the pins they wanted to reference frequently.
How Do I Use Board Sections?
To use this feature to organize your board content, go to the + sign and select “Add section.”
From there, pick the pins you want to add! You can save new ideas to the section like you always have.
When Should I Use Board Sections?
Remember what I said about this not being a marketing tool?
We recommend that you divide your boards into sections for your personal boards (either secret boards in your business account, or boards on a personal account). For example, let’s say you have boards for gluten-free recipes for each meal of the day (gluten-free breakfast, gluten-free lunch, gluten-free dinner, etc). You can move all the pins from those boards into one board with sections.
Just head to your board, tap “Organize” and pick the pins you want to move.
Then you can select a section you already have created or create a new one.
Here are a few more ways you can use board sections to organize content in personal boards:
- Secret Santa – Start a secret board with sections for each person who’s getting a gift
- Friendsgiving – Organize a Thanksgiving board (by main courses, sides, pies, and beverages) and share with your friends
- Spring Fashion – Move your spring styles to a new board with sections for light sweaters, spring accessories, and raincoats
- Summer Decor – Embrace the warmer weather with outdoor decoration ideas organized by each of your outside spaces.
When Should I Avoid Using Board Sections?
Board sections are an organizer’s dream, but they are NOT a great tool for a Pinterest business account. When you are sharing your content on Pinterest, you want to eliminate any barriers may prevent a pinner from clicking through to your site.
Board sections are a barrier.
Why Are Board Sections NOT a Great Tool for My Pinterest Business Account?
Some of you may still be asking:
Why can’t I use this for my business marketing?
Having a section within a Pinterest board creates three problems:
- It is one more click for the pinner to take action on before they get to your pin (assuming they came to your board first).
- You cannot add descriptions to a board section. As a consequence, you lose out on the keywords you could have gained if it was a new board instead.
- Board sections are not searchable when someone is trying to find a board that fits their search terms. This means that you are losing valuable opportunities for pinners to discover your great content within a specific section.
Enjoy organizing your private (aka “Secret”) boards with sections to your heart’s content. Just don’t use them on your visible boards.