Updated November 2020
If you’ve been a long-time follower and listener of the podcast, you know that my most viral pin is my How to Clean Up Pinterest Boards pin. It’s been going viral for about two years and accounts for most of my traffic (you can see the pin and download a special guide, in my How to Clean Up Pinterest Boards post).
Today I’m talking all about spring cleaning Pinterest boards with Alisa Meredith from Tailwind. I am always getting questions about cleaning up Pinterest boards. In fact, we even offer a Pinterest clean-up service here at Simple Pin. But since some people might not be able to afford to outsource that set of tasks, we decided to share all the steps of our clean-up system (which anyone can follow) in today’s post.
Click here to watch Alisa and Kate on the Facebook Live video.
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Spring Cleaning Pinterest Boards: A Step-by-Step Guide
Step 1 – Clean Up Your Pinterest Profile
Often when we open up a Pinterest account, we look to see if the pinner’s profile matches their branding. We’ll open up their site and see if there are connections between the profile and the website. We look at the name, keywords, descriptions, and links.
Two important things to keep in mind regarding your profile:
- It should contain a lot of keywords.
- It should clearly convey what you’re all about.
Step 2 – Assess and Optimize Your Individual Pinterest Boards
Your boards should communicate your message. If people hop onto your profile, would they understand what your brand or business is about? Every account needs to have a board that contains all of your own content. Make sure this board is the first board in your profile.
Re-evaluate Keywords – The keywords in board titles will match up with search terms, so make sure your board titles are very specific. If your boards are doing poorly, or if you’re just using them personally, move them to secret. Your followers don’t need to see content that isn’t resonating with them.
Deleting Pins – One of the things I mention at the very top of the board clean up post is that you don’t need to delete pins. The pin limit of an account is 200,000 (and 2,000 boards). If you’re close to that number, re-evaluate why you’re pinning so much!
We often get asked about business e-commerce accounts that are pinning one-off items. What do you do once the item is sold?
My suggestion is always to try redirecting before anything else. Find another product you can offer that is close to the original instead of deleting the pin. And even better, pin to a category page for multiple similar items from the start so that users have options every time even if that particular item is sold out!
Board Sections – Keep in mind that, at the time this podcast is airing, board sections are strictly a user tool at this time and is not factored into the algorithm. If you take the time to section your boards, it’s really only for your personal benefit. I would suggest creating new boards over sectioning because that’s where you can optimize for the Pinterest smart feed.
I tell people to do their board clean-up about once a year. Very few people are going to your profile, so you don’t have to do it that often if you’re regularly evaluating your boards. I only have 50 boards on my profile and I only add more boards when I feel like I need to or there’s a particular topic the community is asking about.
Step 3 – Assessing Group Board Effectiveness
The purpose of group boards is collaboration. I want to be a part of group boards that have a great title and that are consistent with my branding. I also always look at my board insights and engagement in Tailwind to see if the board is performing well.
Related: How to Leverage Pinterest Group Boards for a Service-Based Business
If you’re part of a group board that isn’t targeting your audience, leave the board and focus more on your personal boards.
Your personal Pinterest boards should never be an afterthought. Group boards will no longer bring more exposure to your content.
Step 4 – Be Strategic About Board Order
Group boards should be at the bottom of your profile because you want your own boards at the top, shining the brightest.
That being said, we are starting to see a shift on the platform where Pinterest is automatically reordering boards based on the most recently pinned to (regardless of how you have them arranged).
As far as board covers go, my best advice is to use a beautiful image with no text. The best ROI for your time is NOT spending 4 or 5 hours working on your board covers. It can be a very frustrating endeavor. Only do it if you have time and plan to do it while binge-watching Netflix.
With Pinterest, the objective is not to get lots of followers, but lots of engaged followers. As Pinterest said, “We distribute your content to your followers first to figure out what is resonating. From there, we distribute your best-performing pins to other people who are looking for ideas like yours.”
Accelerated Mobile Pages
Google recently released a new update that prioritizes accelerated mobile pages. We saw this coming because everyone uses their phone these days.
How does this affect Pinterest?
As I tend to do whenever something Google-related comes out, I reached out to Kristie Hill to get her take on it. Her viewpoint is that this is a great thing! Instead of competing against Pinterest pins for ranking in the Google search feed, now your posts have a greater opportunity of being seen.
Whenever you see something update on Google or Pinterest, and you see an article on it, keep in mind that the information shared by the author only represents their experience. Test it yourself. Read more than one article so that you are exposed to multiple perspectives and viewpoints.
The official guideline for pin image size is currently 600 x 900. At the time that this podcast/post was published, images are now cutting off at 1260 pixels on Pinterest. So what do you do about all of those long collages you’ve created? This requires us to think more purposefully about what is in our images. You don’t want them to be too busy. You always want to use clear, professional-looking photos. There aren’t rules about how many photos you need to use.
Related: Creating Pinterest Images that Capture the Pinner’s Attention
You Did It!
That’s it! Your Pinterest boards are cleaned up, organized, and ready for more beautiful pins. Make sure you download our printable How to Clean up Pinterest Boards Cheat Sheet (at the bottom of this post) to make spring cleaning your boards easy peasy.
Make sure to listen to the podcast for tons of other information and thoughts from Alisa and me.
Happy spring cleaning!
For Further Listening/Reading
- The Pinterest Tutorials Hub
- How to Create the Best Boards for Pinterest
- How to Choose the Right Pinterest Keywords
- Maximize Your Pinterest Efforts during the Off Season
4:39 – Step 1 – Cleaning Up Your Profile
11:20 – Step 2 – Assessing and Optimizing Your Individual Boards
17:30 – Don’t Delete Your Pins
22:50 – Board Sections
24:45 – Looking At Keywords More Closely
25:55 – Step 3 – Assessing Group Board Effectiveness
32:10 – Step 4 – Create Board Order
33:20 – Board Covers
45:10 – Accelerated Mobile Pages
49:15 – Image Size
57:26 – Wrapping It All Up
FREE Download -- Pinterest Board Clean Up Checklist
Get a jump start on cleaning up your Pinterest boards. Download our FREE printable Pinterest clean-up sheet making it easy to organize your boards.
Alexandra Shunk says
Hi Kate!! I am in the process of cleaning my boards but cannot figure out whether it is better to take advantage of the “add section” option to my boards. For example, is it better to have 3 separate group boards like, vegetarian appetizers, meaty appetizers and vegan appetizers OR should I create one APPETIZERS group board with 3 separate “Sections” within that general appetizer board?
Kate Ahl says
Don’t hop on sections just yet. Make your board name super niche so best appetizers or best savory appetizers. Make separate boards for sure.