Pinterest’s Rich Pins: Everything You Need to Know
Perhaps the one feature I get asked about more than any other is Pinterest’s rich pins. It’s a question I’m always glad to hear since installing rich pins is one of the best things you can do to improve the success of your campaigns on the platform.
Whether you want to get more views on an article or drive sales on big-ticket items, rich pins can help you reach your goals. Let’s take a closer look how.
What Are Rich Pins?
Rich pins are dynamic pins that automatically pull relevant information from your site and update your pins in real time. They place extra information directly on the pin itself, so users can view this snippet of info before they even click to your site.
There are six different types of rich pins, all designed to serve different objectives. They include:
- App Pins, which encourage users to download your app; it even has an install button right on the Pin
- Place Pins, which provide contact information, a map, and physical address
- Article Pins, which include headline, story description, author name, and publisher
- Product Pins, which feature automatically-updated information on pricing, availability, and where to buy the product
- Recipe Pins, which showcase information on ingredients, serving info, and cooking time
- Movie Pins, which give viewers movie ratings, reviews, and cast member information
Rich pins work by pulling this information from your site thanks to meta tags that you need to install on it. These tags are what will automatically update your pins for you, which allows your pin to temporarily show a sale price on a certain product, for example—but only while the sale price is actually applicable.
Why You Need Them
Regardless of what industry your business belongs in or how you use Pinterest in your marketing campaign, rich pins can bolster your success on the platform.
One of the biggest reasons for this is their ability to update Pin information (or “metadata”) in real time. This is a massive advantage, particularly given the nature of the platform. Pinterest, after all, relies on us saving dynamic, live pages in an otherwise static format; this is what results in Pins leading to dead links or storing outdated information. This can result in outdated information circulating via a Pin. Rich pins shift our content into a more dynamic format, staying up-to-date and relevant without us needing to go back through all of our content obsessively to update them.
Another great reason that all businesses should be using rich pins is the additional information they allow us to share. Instead of trying to cram everything into a regular description, Pinterest has six different beautifully-formatted rich pin types that organize the most useful and relevant information your audience wants to see in a clean, easy-to-follow layout. This is a huge advantage.
Oh, and if you have a mobile app, always use rich pins. Their install button works as an incredible CTA, (call to action) which can give you big results quickly.
How to Get Them
Ready to start using rich pins? The setup process takes a bit of time, but it’s worth the investment (and you can always hire someone to do it for you if you’re not tech savvy).
First, you’ll need to add metadata to different pages of your site. You can add metadata for multiple types of rich pins.
Once this step is completed, you’ll need to apply for rich pins so they can be approved. To do this, enter a page or post URL from your site into Pinterest’s validator and apply for the rich pins. For a detailed tutorial walk-through, check out Pinterest’s instructions here.
Questions? Comments? Tips? Join the fun below.
FYI — I have a private Facebook group where I love to chat all about Pinterest. Join me.
Take Your Pinterest Marketing to the Next Level!
• Monthly action tips
• What's trending
• Exclusive pinning checklist
• Plus, so much more!