2025 Q2 Pinterest Investor Report

Tracking Pinterest’s Growth

Every quarter, my team and I dig into Pinterest’s financial investor report, and Q2 2025 gave us some incredible insights. While it might seem dry on the surface, this report is a goldmine for anyone doing Pinterest marketing. It helps us see how healthy the platform is, where it’s growing, and what its priorities are.

This quarter, Pinterest hit a record high of 578 million monthly active users globally, which is up 11% year-over-year. Revenue hit $998 million, showing strong ad demand. As marketers, this tells us the platform is not only alive and well but thriving, especially outside North America.

AI Is Changing the Game

One of the most exciting takeaways this quarter is how Pinterest is using AI to improve personalization. Their proprietary models, trained on both image and text, are making content recommendations that truly resonate with users. This “Pinterest gets me” moment is what they’re aiming for, and what we should be aiming for as creators. By using keyword-rich descriptions and clear visuals, we help their AI match our content with the right audience. As someone who’s been part of Pinterest’s Educator Program, I’ve seen firsthand how powerful this can be in driving meaningful engagement.

Visual Search Is the New Standard

Pinterest continues to lead the way in visual search, and this quarter confirmed it. Two-thirds of all user interactions now happen through visual search, often before a user even types anything. That means our pin images are more important than ever. Make them instantly understandable. Make them scroll-stopping. Whether you’re a blogger, seller, or service provider, your visuals should answer one simple question for the viewer: “Is this for me?” If the answer is yes, you’ve earned their attention, and possibly their click.

How to use Pinterest’s Visual search tool.

Gen Z Is Driving Momentum

It’s official: Gen Z now makes up over half of Pinterest’s monthly users. According to Adobe, 47% of Gen Z users have used Pinterest as a search engine. This generation loves visual-first content, so experimenting with collages and short-form videos could pay off. But don’t worry; if Gen Z isn’t your target, you don’t need to shift your entire strategy. Whether you serve Gen X, millennials, or boomers, your visuals should still reflect your audience’s tastes and needs. It’s about alignment, not trend-chasing.

Ads, Conversions, and What’s Working Now

Pinterest’s ad tools are getting smarter and more effective. With upgrades like mobile deep links, direct links, and AI-powered recommendations, advertisers are seeing better conversions, especially in lower-funnel campaigns. I recently spoke about this in a Pinterest webinar, and we discussed the importance of a full-funnel strategy. From the dream phase to the decision point, your visuals and messaging should guide users through the journey. If you’re just getting started with Pinterest ads, don’t be intimidated; start small, focus on conversions, and build from there.

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Final Thoughts

This Q2 2025 Pinterest investor report gives us a clear signal: the platform is strong, growing, and evolving in smart ways. Whether you’re running ads or focusing on organic, this is a great time to double down on your Pinterest strategy. I’ll link some helpful episodes and a free holiday ads checklist below if you want to dive deeper. And if this post helped you, I’d love it if you left a quick review on your podcast app; it helps us keep the education coming!